Nacho Bassino is a veteran product leader and the author of Product Direction, one of my go-to books on how to actually generate a product strategy. There are many excellent books out there on strategy as a whole, but surprisingly few that specifically cover product strategy. — Topics discussed: (00:02:12) Nacho's journey into product leadership (00:09:23) How leaders can adapt to others' communication and cross-cultural preferences (00:10:50) Strategy: defining problems and prioritizing solutions (00:19:44) Painful, but typical; a fake strategy (00:24:20) Time and team needed for first big strategy creation (00:30:17) Three key aspects of quarterly reviews: OKRs, roadmaps, and Opportunity Solution Trees (00:35:33) Connection between impact, outcomes, and initiatives with revenue generation (00:40:11) Empowerment: teams' accountability and autonomy (00:51:36) Nacho's hard product leadership call (00:58:15) Strategy for startups vs larger companies (00:59:02) How the opportunity space expands with company growth — Links & resources mentioned Find the full transcript at: https://podcast.makethingsthatmatter.com/nacho-bassino-build-your-first-product-strategy/#transcript • Send episode feedback on Twitter @askotzko , or via email • Nacho Bassino: Website, LinkedIn • Book: Product Direction • Podcast: 100 Product Strategies — Related episodes: • #68 Adam Thomas: Operationalizing product strategy — Books: • Product Direction • The Culture Map • Playing to Win • Product Roadmaps Relaunched — Other resources and articles: • A product strategy acid test • What is "strategy"? • Burnout as a strategy problem • Should leaders be prescriptive about strategy? • Product strategy: focus vs prioritization • Does strategy matter before product-market fit (PMF)? • Execs care about revenue. How do we get them to care about outcomes? This is a public episode. If you would like to discuss this with other subscribers or get access to bonus episodes, visit blog.makethingsthatmatter.com