048: From Exit To Liquidation - How To Reinvent Yourself In A Black Swan Pandemic, With Jake Anderson of Solasta Digital
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Description
Just 2 days before signing the deal on exiting his company, the pandemic hit and Jake Anderson's successful events lighting company went in the red. Eventually, he had to sell it off in liquidation to manage liabilities and that forced him to realign himself quickly. Seeing his award-winning event lighting design firm that he launched grow from zero to working on Celebrity galas and grandiose celebrations for Fortune 500 companies, and later being badly hit by the pandemic was an experience like no other. Now, Jake is the co-founder and chief operating officer of Solasta Digital - a brand development and marketing firm for entrepreneurs who are ready to take the bottom line to online by igniting their brand presence and expanding visibility to new markets with cutting edge content management systems. He brings a unique mix of analytical problem solving with creative thinking.  His background ranges from more than 10 years examining multi-billion dollar banking institutions as a senior analyst. Jake is the host of the Introspective Podcast - a Top 100 podcast on Apple, where he deconstructs the mindset of successful entrepreneurs to learn how they breakthrough and level up in both life and business. Jake operates from a foundation of values that embraces human connection, growth through relationships, and believes integrity is the most precious asset for any business. Connect with Jake: connectwithjake.com Discover What's Inside The BossCast Academy: https://bosscast.samcart.com/products/strategy-call/
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