Living Images Horse Photography by Carol Walker – Equine Photographer Portraits of Horses and their people, Farm Calls, Horse Stock Images, Fine Art Horse Prints and Commercial Equine Photography. In 2000, Carol Walker started her business Living Images by Carol Walker, specializing in horse photography. Carol’s images illuminate the relationship between horses and their people as well as showcase the beauty of horses with her stunning images of horses at liberty. Her commercial work includes catalog covers for leaders in the Equine industry. She has had numerous calendars published featuring her work and she markets her fine art prints from her website as well as in several locations on the Front Range of Colorado. Living Images offers a wide range of products and services ranging from Portrait and Farm Call Services to offering her Horse Photography through Fine Art Prints and Stock Images. SHOW NOTES: http://www.livingimagescjw.com http://www.wildhoofbeats.com/blog • Influential in the wild horse sector of the equine photography business • Always loved horses and started taking pictures when she was age 4 focused on nature photography first as an amateur • Joined Equine Photographers Network • Started with portraits of owners and their horses • At nature photography conference someone asked her why she was not photographing wild horses • Monthly visits to the wild horse herds • Found out that they were going to be removed and got involved and wrote her first book “Wild Hoof Beats” • Incomes streams have shifted from year to year / started with portraits / then got into stock / calendars / magazines for editorial / trade shows / fine art sales • Did everything on her own until she hired an assistant several years ago • Trade shows and galleries and art shows (local art shows), but has pulled out of most of the trade shows • Be careful that any show you sign up for has enough people • Sales at trades shows varied a lot. Difficult to predict what was going to sell from one year to the next. Greeting cards always sold • Uses http://www.zazzle.com • Sometimes does better at non-horse shows for selling art prints / decor prints of wild horses or horses at liberty • What sells in the middle of the country is different from what people will spend on the east or west cost • Etsy Store is working great. Website orders are going gangbusters – drop ship images as the orders come in. • First book sold about 8,000 books self published so far • Horse photography book about 7,000 + • Galloping to freedom is her next book. The story of the journey of a herd of wild to living in a sanctuary. This book is sponsored. • Sells best online, galleries where her work is visible. Bookstore sales are slower. • Primedia sells her books and calendars as well. • Also photographs horses at liberty “set up” photography for decor images.