This is Part 3 of our conversation with Sarah Memmi. Sarah is a behavioral scientist. She teaches at the University of Louisville in Kentucky, where she’s an Assistant Professor of Marketing at the College of Business. Sarah’s main area of research is how people pursue goals, handle conflict between multiple goals, and manage their personal resources (time, money). So in this episode we take a deep dive into goals. We revisit the marshmallow test and look at what self control really is. And then we explore the way that habits can either assist in achieving our long term goals or undermine them completely.