If you're managing the social media accounts of an institute of higher education, look no further than this insightful episode with Andrea. We talk about: TikTok content, and the ever growing popularity of the platform amongst younger generations The key figures Andrea pays attention to for performance tracking on Instagram Where Andrea's inspiration for the great content she sources and creates for the University's account Happy listening!

Every creator, influencer, and brand on TikTok has followers located in different time zones. It is important that you find the best time to post on the platform based on your audience. There is no one size fits all. In this episode of ESM², you will learn how to use TikTok analytics to find out the best time to post on TikTok. Check out the article on the blog!

Lots of valuable tips in this interview with Geoff, who works as a Digital Marketing Specialist at digital agency, Syatt Media. If you missed part 1, go check it out first for Geoff's tips on where to be (and where not to be) on social media, how to adapt content to each social channel, strategies to try out on TikTok for businesses, social media reporting for different clients depending on their business objectives and not forgetting some of the key metrics he turns to for performance...

Lots of valuable tips in this interview with Geoff, who works as a Digital Marketing Specialist at digital agency, Syatt Media. If you're interested in getting some top-notch insights from a social media professional who works alongside brands daily, to create social content and build engagement, this episode will be just your cup of tea. In part 1, we chat about: Strategies to try out on TikTok for businesses Some of the key metrics he turns to for performance tracking on Instagram...

Managing the social media presence of her father, the extreme explorer... This is what Jessica Horn, along with her sister, Annika, has dedicated herself to. Chatting with Jessica was so inspiring! If you're interested in what happens behind the scenes at the family business that is Horn Media, like: building the brand image working with sponsors creating and distributing the content managing climate disturbances and other hazards that come with being out in the wild...! Just...