“A lot of times, taking over business legacy doesn't necessarily mean that brand or that company, but how do you continue that story.” —Jia Liao The bold and complex flavors of a hotpot have introduced many new food lovers to unique culinary experiences. Eating hotpot allows diners to immerse themselves in the tingling, numbing, and spicy sensations as different ingredients are cooked in the communal broth. Gathering with friends and family to cook ingredients has also won fans worldwide and helped spread appreciation for this cuisine to distant parts of the globe. This week, we are joined by Jia Liao. Jia has dedicated her career to sharing the rich culinary traditions of Sichuan that she grew up with through her brand Hotpot Queen. Having worked for many years in her family’s hotpot restaurant, Jia is passionate about introducing new audiences to authentic Sichuan flavors and the cultural experiences that can be shared through food. Listen in as Jia shares her journey of carrying on her family's culinary legacy while innovating to introduce Sichuan cuisine to a global market. Justine and Jia also talked about sourcing ingredients from local Chinese chili farmers, tips on making family business work, the challenges of building a new product line for expansion, popular ways to use Hotpot Queen products, goals of expanding distribution, and insights about bridging cultures through food and sparking curiosity about diverse flavors. Meet Jia: Jia Liao is the founder and passionate leader behind Hotpot Queen. She was born and raised in Sichuan, China where her family has operated a hotpot restaurant for over 40 years. Jia studied economics and business in the United States before returning to China to work in the hospitality industry for 13 years. In 2021, Jia launched Hotpot Queen to share Sichuan cuisine and málà flavors with a global audience through premium condiments and sauces. Her goal is to make málà the next umami sensation and start a málà revolution.   Website  Facebook X Instagram LinkedIn TikTok Pinterest     Connect with NextGen Purpose: Website Facebook Instagram  LinkedIn YouTube Episode Highlights: 03:14 Innovating Legacy 09:06 Cultural Exchange in the Food Industry 13:36 Creating New Culinary Experiences 17:41 Expanding the Family Biz with a New Product Line 21:33 How to Make Family Biz Work 27:06 Building Online Presence