“We're doing some work, but not enough work. We need to move away from just talking about our impact, and we need to actually start making an impact.” —Meredith Danberg-Ficarelli Digital tools hold great potential to transform waste management strategies. By tracking waste data and providing actionable insights, new technologies can optimize diversion efforts and maximize recycling rates. This revolution in waste analytics promises to make resource recovery vastly more efficient and sustainable. Waste Administration and Tracking Software (WATS) is a waste management software company co-founded by Meredith Dannenberg. It provides tools to help businesses track, measure, and reduce their waste streams like trash, recycling, compost, and e-waste.  Listen in as Meredith shares insights about digitizing waste data and processes, understanding local composting guidelines, choosing a co-founder wisely, addressing the issue of food loss, and focusing on action over just measuring impact.    Meet Meredith:  Meredith Danberg-Ficarelli built services and operations as Exec Director of Common Ground Compost LLC from 2017-2022. She sits on the US Composting Council board of directors and was a founding member of the New York City Microhaulers and Processors Trade Association. She believes that materials literacy and upstream/downstream supply chain transparency are foundational building blocks of the circular economy. Meredith is a TRUE Zero Waste Advisor.   Website  Facebook Instagram LinkedIn YouTube   Connect with NextGen Purpose: Website Facebook Instagram  LinkedIn YouTube Episode Highlights: 03:48 Waste Reduction and Entrepreneurship  09:26 Recycling Best Practices  16:03 Streamlining Waste Management with Digital Tools  22:01 Co-Founding a Software Company  29:13 Addressing Food Loss Across the Supply Chain