“It's a big undertaking when you start thinking about data and how you want it to move. But that foundational layer of data and getting that right internally is the first step whether you're a small business, or whether you're a large business.” —Liz Sertl Supply chain visibility refers to the ability to access accurate and real-time data across all processes within the supply chain, from raw material sourcing to the final delivery to the consumer. This allows them to proactively address issues and inefficiencies, better manage risks and disruptions, and meet evolving customer demands. When implemented effectively, visibility can help reduce costs, improve on-time delivery rates, strengthen customer relationships, and boost overall supply chain resiliency. This week, we hear from Liz Sertl, a seasoned supply chain leader passionate about enabling efficient and sustainable commerce through global standards. As Senior Director of Supply Chain Visibility at GS1 US, she's helping businesses of all sizes streamline operations and future-proof for compliance using foundational data standards. Listen in as Liz pulls back the curtain on the real-world impact of clean, shared supply chain data. Justine and Liz also discuss how even the smallest operations can start reaping rewards today, tips for getting supply chain-savvy without breaking the bank, food safety regulations every business needs to address, the simplest path to competitive advantage, and much more.    Meet Liz: Liz Sertl is the Senior Director of Supply Chain Visibility at GS1 US. She has over 15 years of experience in supply chain management and data quality in the consumer packaged goods industry, having previously worked at Anheuser-Busch and Coca-Cola. Liz is passionate about enabling efficient and interoperable supply chains through the use of global standards. At GS1 US, she leads initiatives to promote supply chain visibility and data sharing across industries. Liz enjoys educating others on how foundational standards can drive impactful results for businesses of all sizes. In her role, she aims to increase awareness of key issues like food safety compliance and sustainability in the supply chain.   LinkedIn Connect with GS1 US: Website  Facebook X LinkedIn YouTube   Connect with NextGen Purpose: Website Facebook Instagram  LinkedIn YouTube Episode Highlights: 01:42 Supply Chain Efficiency and Data Quality  06:22 The GS1 Standard for Small Businesses 10:43 Supply Chain Tech and Its Impact on Businesses 14:47 Food Safety and Visibility