“You're not going to heal unless you're creating that environment in your body. We should understand that fruits and vegetables help you every single day.” —Amber Benson   While we're often told the importance of "eating the rainbow" each day, many struggle to fit those colorful servings of produce into their busy routines. Without sufficient intake of these nutrient-dense whole foods, we miss out on essential vitamins, minerals, fiber, and plant compounds shown to support longevity and decrease the probability of chronic illnesses. Hence, this widespread deficiency has become a major public health issue that demands innovative solutions. This week, Justine is joined by Amber Benson, the co-founder of Ruvi, a company that uses freeze-dried technology to preserve the nutrients in fruits and vegetables while making them easy to enjoy anytime in a convenient powder form.  Listen in as Amber discusses how their clean label approach and use of freeze-dried technology help more people increase their fruit and vegetable consumption. Justine and Amber also explore the importance of balancing fruit, vegetable, and fiber intake for wellness, strategies for educating consumers, making healthy eating easier through convenient fruit and veggie delivery, and more!   Meet Amber:  Amber has a passion for healthy eating and a disdain for waste. The co-founder of Ruvi, she is on a mission to crush nutritional deficiency with the planet’s purest source of nutrition: fruits and veggies. Amber worked in food and supplements for 20 years and loves the challenge of starting a new business. She received an MBA from Brigham Young University. She’s married with three children and feels accomplished when she gets a healthy meal at her family’s dinner table at night. Her favorite fruit is papaya with a squeeze of lime.   Website  Facebook Instagram Pinterest YouTube   Connect with NextGen Purpose: Website Facebook Instagram  LinkedIn YouTube Episode Highlights: 01:16 Leveraging Freeze-Dried Technology 04:25 The Benefits of Delivery Service 09:02 How Fruits and Vegetables Impact Health and Wellness 13:25 Product Development foe Healthy Eating  17:57 The Power of Easy and Readable Labels 22:01 Go Ruvi, Get Ruvi