How does a small-town girl from Massachusetts get to start creative consulting for major brands like Chips Ahoy! and Burger King and have a segment on E! News, all within a year? Well, for one thing, she thought outside the box and made her own opportunities - all thanks to TikTok.  So, who is this girl that went from waitress to marketing consigliere overnight? It’s none other than Robyn DelMonte, aka GirlBosstown. And today, we’re speaking to this marketing guru live from our Everything Is Better With Creators podcast studio at Brandweek Miami!  So, stick with us while we ask Girlbosstown why brands should embrace working with creators, her advice for brands trying to navigate the real-time nature of social media, and why the best people to work with in the Creator Economy space are those that already have their finger on the pulse. #CreatorEconomy #Girlbosstown  Hosted on Acast. See acast.com/privacy for more information.