Like every generation before them, Gen Z poses new challenges in how to reach them. So, how does their unique DNA lead brands and marketers to the world of gaming?  On today’s exciting episode, we’re getting an insider’s view into the gaming marketing universe with Tom Parry. Tom heads up Whalar’s new division, Umi Games, a gaming studio that builds immersive experiences and bridges the gap between brands and creators within Fortnite.  So fasten your seatbelts as we discuss the key to unlocking engaging experiences for players while aligning with a brand's overall mission and objectives, allowing brands to engage with an audience of over 230 million and capture the attention of Gen Z simultaneously. Let’s uncover the magic of Umi Games together. Hosted on Acast. See acast.com/privacy for more information.