Why are younger generations rejecting idealized marketing? Because they crave authenticity! Today, Seth Matlins shares his insights on the importance of empathy and collaboration and how it all ties back to creators. As the Managing Director of the Forbes CMO Network, he is shaping the strategy for one of the most influential marketing communities worldwide. He’s also the force behind transformative initiatives like CVS's BeautyMark platform, the federal legislation for truth in advertising, and groundbreaking partnerships like Coke's presence in American Idol.  As Seth says, the relationship between creators and marketers is a dynamic dance, blending imperfections with strengths to create something both familiar and new.  Join us as he shares how authenticity and vulnerability play a significant role in the success of YouTubers, why he’s challenging how we think about traditional notions, and how it reflects a broader societal perspective on the role of business and marketing in shaping the future. Tune in for an extraordinary conversation with Seth Matlins as we venture deep into the heart of marketing's evolving journey. Hosted on Acast. See acast.com/privacy for more information.