There are three fundamental questions that every marketer should ask when crafting a campaign: Is it relevant?  Is it wonderful?  And is it unexpected? On this episode of Everything Is Better With Creators, we’re joined by Matt Kerbel, Director of Strategic Brand Planning at Turo, to share his insights on how to answer those questions and create campaigns that truly resonate.   Turo is the world's largest car-sharing platform. Think of it as Airbnb for cars. But more than that, Turo pays close attention to what their audience wants, recognizing that creators are increasingly becoming the most trusted when it comes to purchase decisions. So buckle up as Matt takes us on Turo’s journey to help consumers find their drive. Plus, we’ll explore how Turo uses creative strategies to engage their audience and why creators are at the heart of it all. Hosted on Acast. See acast.com/privacy for more information.