Can waffles save the world? Today we’re speaking with Anouck Gotlib, CEO of Belgian Boys, as she delves into how a viral pancake video caught the company's eye and led to a new product. As creators of breakfast magic, Belgian Boys is a breakfast food and snack brand born out of nostalgia and on a mission to spark moments of happiness for consumers, especially during that first hour of the morning. For a young brand whose founders are creators, they have found their way into over 5 thousand stores, including Walmart, Target, Kroger, and Costco in just four years. Anouck joins us to share insights into why it’s essential for brands to adapt and pay attention on social media, the benefit of staying authentic to your brand, and why brands should create experiences and moments beyond showcasing their products. Hosted on Acast. See acast.com/privacy for more information.