Have you ever spiraled down the rabbit hole of trends and wondered if anyone is able to track them all?  In this episode, we’re talking with Kevin Allocca, Global Director of Culture and Trends at YouTube. A self-proclaimed professional nerd, Kevin has probably watched more YouTube videos than anyone in the world. He’s even written a book on YouTube’s most interesting trends and the impact of video on our culture.  His lifelong curiosity about why things work gives him a unique perspective on how social media is evolving. And with YouTube sitting at the intersection of traditional entertainment and cutting-edge technology, he’s observing the trends that will shape entertainment for years to come.  Join us as he shares how creators are helping to shape the future of technology and why it’s such an exciting moment to be part of that evolution.  Hosted on Acast. See acast.com/privacy for more information.