The news is not neutral. Who reports it, what's reported, and how, always serves a worldview. As modern media battles an internet of fake news, conspiracy theories and misinformation for the ’truth’, questions of perspective, rigour and codes of communication are fundamental. Florida’s Poynter Institute is at the centre of this debate, as the home of the International Fact Checking Network and the Craig Newmark Center for Ethics and Leadership. We talk to Senior Vice President, Kelly McBride about the role diversity, or lack of it, plays in shaping the news agenda, why media ethics have never been more crucial to support progress, and the best way to drive change to reflect a plurality of voices and perspectives in media reporting.