I love to learn and share about human flourishing and today on the podcast, I’m talking toys, creativity and the genius of play with my guest Anna Yudina, the Senior Director of Marketing Initiatives for The Toy Association. Anna is amazingly energetic, smart and generous and I know you’ll enjoy our conversation. Listen to learn more about … The Toy Association, its history and role in researching and providing for the needs of manufacturers, retailers and consumers of toys and entertainment. How toys help meet the needs of trending demographics, like kidults and tweens/teens. An interaction I had with my 3 year old granddaughter, Audrey that illustrates the role of imagination in healthy development. The Genius of Play, a robust initiative to promote the benefits of play for all people. I hope you’ll visit The Genius of Play and take advantage of the resources curated there. I know you'll walk away feeling more playful and better prepared to encourage and support playful activities that enhance emotional wellbeing. During our conversation Anna shared about the Emotional Wellness Playbook—but there is so much more, including a YouTube channel and a NEW podcast, Once Upon a Playtime. You can also follow along on Instagram and explore their Pinterest boards. The stated Genius of Play mission is: to provide families with the information and inspiration they need to make play an important part of their child’s day. Through our website and social media channels, parents can find facts, useful tips and expert advice on how toys and play can help kids build confidence, creativity, critical thinking and other skills that will serve them throughout their lives. Plus, you can get ideas on how to keep playtime fun and fresh! 😉 The bottom line: Play is serious business and we’re not doing enough of it, so Anna is here to help—and be sure to stick around to the end to learn of two amazing resources for help with your holiday toy shopping!