Alora Rachelle is an expert wedding photographer and educator who believes in strategic marketing and growing a successfully aligned business. She is passionate about living a life she loves and helping others do the same by creating businesses that bring strong brand positioning, marketing and systems that bring balance and healthy boundaries.   Here’s what we're covering in this episode: How Alora scaled to 6 figures with a newborn and her biggest tips for combining a successful business with juggling mum life. Using Instagram to create a successful personal brand. The common brand and marketing mistakes businesses make and how to avoid them. Alora's philosophy on mindset over matter is more important than marketing. Advice for other photographers starting out in the industry and choosing a niche.       Connect with Alora: Instagram Website   Enjoy today's episode? I'd love it if you could... Post a screenshot on your IG Stories and tag @elise_hodge and @alora.rachelle and we'll repost you Leave a review on Apple Podcast Subscribe for new episodes every Monday     FREE, ON-DEMAND COPYWRITING TRAINING FOR ENTREPRENEURS: How to become the no. 1 choice for your dream clients with website copywriting that converts ...so you don't have to waste time working with the wrong clients.  Watch it now >>