In this episode, I'm thrilled to unveil an exciting new direction for the podcast. Introducing: The Launch Files, where I share and analyse online course launch stories – the good, the bad, the flops, and the successes! I hope that this BTS look will help you truly understand the pieces that go into making a launch a success so you can apply the very best launch tips to your own online course launches.  In this episode, I'm going right back to the beginning of my own online course journey...

Are you struggling to come up with unique and compelling content for your blog? Or maybe you're tired of churning out generic posts that aren’t exactly getting the resounding feedback from your audience that you’d hoped for?  In this podcast, I’ll explore how to use AI to craft non-generic blog posts that drive your goals. I’ll also touch on where I believe you need to use your judgement as the expert and how you can edit your posts to make them more compelling for your reader.  Let’s dive...

As an online service provider or coach, creating compelling website copy and launch copy is at the foundation of your marketing strategy. While you have the option to hire a professional copywriter, DIYing your copy with a template can be a great option that puts you in the driver's seat (and has some other pretty amazing benefits too!)  In this episode, I’ll explore the pros and cons of writing your copy yourself with the help of a template, so you can decide which option is best for you!  ...

With my second baby on the way, I’m preparing for maternity leave round 2. This time it’s a little bit different, as I’m already a mum to a gorgeous (and very energetic) 18-month-old.  I also have the beauty of hindsight, having experienced a maternity leave in the past already. So my expectations are a little bit different this time around!  So if you’re getting ready for your first maternity leave or subsequent maternity leave and you’re wondering how to prepare for maternity leave or if...

Are you struggling to gain traction on Instagram? Does it feel like you're spinning your wheels, posting content without seeing any results? You're not alone. Instagram can be a challenging platform to crack, but with the right strategy, it's possible to see significant growth in just a short amount of time. In this case study, I'll dive into how I was able to increase my Instagram following by 58% and engagement by 14% in just 60 days. I'll examine the types of content I shared, what got...

In this episode, I chat with Showit Top Designer Elizabeth McCravy who's helping small business owners and designers stand out online and create a successful, sustainable personal brand. We dive into: How Elizabeth structures her business How she got into selling digital products Elizabeth's top tips for a high-converting website The reality of running a multi-six-figure/yr business with a toddler in tow. How Elizabeth has built a team to support her business Connect with Elizabeth: ...

Email marketing is essential for selling your online course or digital product on repeat (hello, funnels, you wonderful things, you!), but it's also one of the most misunderstood forms of marketing. In this episode, I'm diving into the nitty gritty details of why email list building is essential for reaching an audience at scale and how to set up your own email marketing strategy to build a large, loyal audience of buyers over time without feeling spammy or annoying (hooray!). Links...

If you've ever tried to launch a new digital product or course, then you know it can be a long process. You need to create the product, write all of the copy to promote it, create design mockups, and any other marketing collateral. You also have to market it — and sometimes that involves sales conversations. But what if there was a way to test your idea before investing all that time and money? What if there was a way to do this sort of testing without having to wait until your...

One of the most effective ways to increase sales and boost your credibility is with testimonials. The right testimonial can make potential customers feel like they know, like and trust you. Testimonials are a form of social proof. Most of us need validation from other people before making important decisions – like buying a product or service. They assure your ideal clients that what you've created won’t just “promise” to get them the result they want, but will actually help them get the...

It's time to pull back the curtain on what it really looks like to launch your online course or digital product — to something more than the sound of crickets. 😉 It isn't enough to simply shoot out a few Instagram posts and an email here and there. For all of the hard work you’ve poured in to creating a brilliant, transformative offer for your ideal clients, you deserve a launch plan that will help you convert the most sales, and bring in the most cash! In this episode, I'll walk you...

As an online business owner, you know you need to stay front of mind for your audience in order to keep making sales. The missing piece that allows you to do that? Content. And not just any content — strategic content. Because content for content’s sake might build that know, like, and trust factor, but it won’t necessarily convert to sales. In this episode, I’m walking you through a simple 5-step system to take your content from idea to eyeballs without the chaos of trying to piece it...

In this episode, I'm diving into an honest look at 2022.  I'm taking you behind the scenes of my biggest wins, greatest learnings, and my plans for the New Year (psst: there's a surprise in here!) Enjoyed this episode? I'd LOVE to hear from you. DM me @connectioncopyco with your biggest takeaway.

In today's episode, I'm chatting with Cali Waege from the Halcyon Hive about using Pinterest to put fuel on the fire of your marketing endeavours. Cali is the owner and Pinterest strategist behind The Halcyon Hive™. She helps service providers and product sellers increase traffic, client leads, and sales using Pinterest. We chat about... The Pinterest algorithm (which has gone through a LOT of changes over the last couple of years) and the content that is working best today How to find...

In this episode, I'm diving into all things selling on social with Whitney Kay. We talk about... Developing a social media strategy for your business The biggest mistakes Whitney sees business owners making when it comes to creating content for social media Keys to creating consistent content on social media that connects with your ideal clients How to scale an online community  Turning social media followers into email subscribers If you enjoyed this episode, drop me a DM...

In this episode, I'm pulling back the curtain on marketing strategies that help you get seen. I'm also sharing why your marketing might have been a flop in the past... ...and the #1 thing you MUST have in place in order for your marketing to actually convert clients Referenced in this episode: The Ultimate Website Copywriting Checklist >> Controversial opinions about the marketing industry with Hannah Murphy >> Have a question for me? DM me @connectioncopyco and ask away! 

In this episode, I'm having a candid chat with Rachel Green from Intentionally Designed about all things branding, web design, and rebranding.  We cover... Why you need to define your brand strategy before you focus on the visuals in your business (and what is brand strategy, anyway?!) The ins and outs of a brand identity, and why it's important The essential components of a strategic website The custom branding versus. DIY debate and where Rachel stands on it all If you enjoyed this...

In this episode, I'm giving you a look in at the EXACT process of how I create content in my business, month after month. It's the same system I use to create content for my 1:1 Full Suite Content Management clients  I'm sharing... How I create a theme for my content each month How I come up with endless content ideas And how I get my content in front of more eyeballs so I can get new enquiries and sales Got a follow-up question? Want to share a thought or idea for a future episode? I'd...

In this episode, I'm pulling back the curtain on my rebrand. I'm sharing... My heart behind the name, Connection Copy Co. Why I introduced a retainer service How I customised a website template to suit my brand The process of writing my website copy Why I didn't do a new brand photoshoot (gasp!) How I tweaked my branding (ever so slightly!)  Why custom services (web design, copy, branding, etc) aren't essential to growing a successful, money-making business Links mentioned: Emma Troy's...

My friend Hannah joins me for a candid (and somewhat controversial) chat about the online marketing industry. We chat about... The current landscape of the industry Things that have gotten lost over the last few years that we believe are really important Business foundations that have stood the test of time How we are designing businesses that fit our lifestyles and unique circumstances, and how you can too If you enjoyed this episode, I'd love it if you could review the show! This helps...

In today's episode, I'm sharing a really honest story about how I nearly sabotaged my business after a quick scroll through Pinterest. I'm also talking about how my business has changed since having a baby, and how it's changing again now that I have a little more time.  And, I'm reminding you what it looks like to run a business your way instead of the way that everyone else is running theirs.  If this episode resonates with you, I'd love it if you could: Rate and review the show (this...

In this episode, I'm making a confession about how I've created a cookie-cutter business and starved myself of creativity. You'll find me asking the question: "is it OK to pivot?" And diving into all of the details of what my pivot (and new brand) looks like. If this episode resonates with you, I'd love to hear about it! DM me @connectioncopyco and let me know your thoughts Shownotes for this episode >> 

Amie Finlayson is an online business strategist & marketing automation specialist for time-stretched, vision-led entrepreneurs + teams. She is the CEO of Ultraviolet MKTG, a marketing automation & business operations agency, and creator of Work In Flow, an 8-week course for service providers who want to better manage their own projects, their client load, and their mental space.   Here’s what we're covering in this episode: The common myths around automating your online business....

Here's what we're covering in this episode:     Writing your about page that connects with your dream clients.   7 must-have details to include on your about page.             Connect with me: Website - www.elisehodge.com.au Instagram - @elisehodge               Enjoy today's episode? I'd love it if you could... Post a screenshot on your IG Stories and tag @elise_hodge so I can repost you. Leave a review on Apple Podcast Subscribe for new...

Alora Rachelle is an expert wedding photographer and educator who believes in strategic marketing and growing a successfully aligned business. She is passionate about living a life she loves and helping others do the same by creating businesses that bring strong brand positioning, marketing and systems that bring balance and healthy boundaries.   Here’s what we're covering in this episode: How Alora scaled to 6 figures with a newborn and her biggest tips for combining a successful...