In this episode, I'm having a candid chat with Rachel Green from Intentionally Designed about all things branding, web design, and rebranding.  We cover... Why you need to define your brand strategy before you focus on the visuals in your business (and what is brand strategy, anyway?!) The ins and outs of a brand identity, and why it's important The essential components of a strategic website The custom branding versus. DIY debate and where Rachel stands on it all If you enjoyed this episode, I'd love it if you could rate and review the podcast on Apple iTunes.   If you have any questions, DM Rachel @intentionallydesigned and I  @connectioncopyco on Instagram   Find Rachel & all of her amazing resources at intentionally-designed.com