Episodes
This episode is a re-upload of a classic, but still highly relevant, podcast episode about how Hubspot does extraordinary digital marketing - and how you can too. Enjoy!
Watch the video instead: exposure.ninja/hubspot-rewind
Get a FREE review of your website: exposureninja.com/rpod/review
Get the show notes: exposureninja.com/podcast/278/
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How to Rank in Google’s Search Generative Experience (SGE)
exposureninja.com/podcast/301/
How to Get Qualified B2B Leads...
Published 04/27/24
Are you giving people the ick?
Well, not you personally, but your business.
Are people getting the best first impression of your business, or are they deciding you're not for them before giving you a chance, based purely on your website?
This happens to a huge number of businesses - B2B and B2C - but there are certain areas of your branding and positioning that, with some minor adjustments, can turn that ick into a customer.
That’s exactly what we do in our Brand Accelerator at Exposure...
Published 04/23/24
This episode is a re-upload of a classic, but still highly relevant, podcast episode about why your landing pages aren't converting (and how to fix it). Enjoy!
Watch the video instead: exposure.ninja/pages-dont-convert
Get a FREE review of your website: exposureninja.com/rpod/review
Get the show notes: exposureninja.com/podcast/261/
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How To Convert the 90% of Website Traffic That Gets Away
exposureninja.com/podcast/275
How to Create the Perfect Marketing...
Published 04/20/24
Welcome to the Dojo, the podcast where we turn marketing news into marketing tasks.
This week we talk about:
GA4 dropping ‘conversions’ F1 team's event marketing Almost half of British consumers spend extra on high-quality products Timestamps
2:37 - Story 1 - GA4 drops ‘conversions’
17:15 - Story 2 - F1 team's event marketing
41:35 - Story 3 - Almost half of British consumers spend extra on high-quality products
56:14 - The Tasks
Get a FREE review of your website
...
Published 04/19/24
For many businesses, ranking using local SEO can be an absolute game-changer.
But, it can also be tricky. Especially if you’ve got lots of different locations, and you want to get each location visibility in search for its local area.
Local SEO has its own rules, and you need to create a separate local SEO strategy for each location you want to target.
This can feel very overwhelming. Where do you start?
The answer is you start with today’s podcast.
Watch the video...
Published 04/18/24
Welcome to the Dojo, the podcast where we turn marketing news into marketing tasks.
This week Andy joins us for the podcast, where we talk about:
Google's recent algorithm update Google testing SGE in the UK and considering charging for search Hubspot relaunches its CMs as the AI-filled Content Hub Timestamps
2:10 - Story 1 - Google's recent algorithm update
20:40 - Story 2 - Google testing SGE in the UK and considering charging for search
34:42 - Story 3 - Hubspot relaunches its CMs...
Published 04/15/24
This episode is a re-upload of a classic, but still highly relevant, podcast episode about the best B2C marketing strategies for 2024. Enjoy!
Watch the video instead: exposure.ninja/b2c-2024
Get a FREE review of your website: exposureninja.com/rpod/review
Get the show notes: exposureninja.com/podcast/294/
You May Also Enjoy…
How To Triple Your Leads in 2024
exposureninja.com/podcast/307/
How To Triple Your Traffic in 2024
exposureninja.com/podcast/306/
How To Market a ‘Boring’...
Published 04/13/24
This episode is a re-upload of a classic, but still highly relevant, podcast episode about how Monday.com does digital marketing and how you can too. Enjoy!
Watch the video instead: exposure.ninja/b2b-strategies-2024
Get a FREE review of your website: exposureninja.com/rpod/review
Get the show notes: exposureninja.com/podcast/298
You May Also Enjoy… Is Google KILLING OFF SGE?
https://exposureninja.com/podcast/308/
How To Get Qualified B2B Leads Using SEO
...
Published 04/06/24
Welcome to the Dojo, the podcast where we turn marketing news into marketing tasks.
This week Daisy joins us for the podcast, where we talk about:
- OpenAI’s New Voice Cloning AI
- The Smart (And Evil?) Mobile Game Conversion Funnel
- Costa's Hot Milkshakes
Timestamps
01:51 Story 1 - OpenAI’s New Voice Cloning AI
16:49 Story 2 - Costa's Hot Milkshakes
29:25 Story 3 - The Smart (And Evil?) Mobile Game Conversion Funnel
42:07 - The Tasks
Get a FREE review of your website
...
Published 04/05/24
Let’s be honest.
As a B2B marketer, lots of the cookie-cutter content marketing advice you find online is not going to be that helpful.
Your audience is smart. If you’re just churning out generic rubbish, your audience will lose a bit of respect for you.
And of course, for most B2B companies, the goal isn’t the quantity of leads, it's the quality of leads.
Quality content delivers quality leads.
Watch the video instead: exposure.ninja/qualified-leads-cm
Get a FREE review of your...
Published 04/01/24
This episode is a re-upload of a classic, but still highly relevant, podcast episode about how Monday.com does digital marketing and how you can too. Enjoy!
Watch the video instead: exposure.ninja/monday-rewind
Get a FREE review of your website: exposureninja.com/rpod/review
Get the show notes: exposureninja.com/podcast/209
You May Also Enjoy… Mailchimp Marketing Deep Dive
https://exposureninja.com/podcast/214/
Huel Marketing Deep Dive
https://exposureninja.com/podcast/206/
Airbnb...
Published 03/30/24
Welcome to the Dojo, the podcast where we turn marketing news into marketing tasks.
This week, we've no Tim, but we still have several marketing stories, including:
- Google Has Launched the Search Generative Experience (Kinda)
- Branding Lessons from Impossible Foods Switch from Green to Red
- Implications for Marketers after Reddit's IPO
Timestamps
00:00 Welcome to the Dojo
01:13 Story 1 - Google Has Launched the Search Generative Experience (Kinda)
19:59 Story 2 - Branding Lessons...
Published 03/28/24
If you’re a business that sells to different types of customers, marketing to these different buyer personas at the same time can feel like a challenge.
With some careful thought and strategy, you can hit your buyer personas where they convert.
Watch the video instead: https://www.youtube.com/watch?v=sbtMeMTcb2c
Get a FREE review of your website
https://exposureninja.com/rpod/review/
Get the show notes
https://exposureninja.com/podcast/312/
Get a FREE copy of How To Get To The Top of...
Published 03/25/24
This episode is a re-upload of a classic, but still highly relevant, podcast episode about how you can copy this highly-successful SEO and content marketing strategy. Enjoy!
Watch the video instead
exposure.ninja/615-increase
Get a FREE review of your website
https://exposureninja.com/rpod/review/
Get the show notes
https://exposureninja.com/podcast/288/
Get a FREE copy of How To Get To The Top of Google
https://exposureninja.com/your-google-book/
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How To Triple...
Published 03/23/24
In This Episode... Welcome to the Dojo, the podcast where we turn marketing news into marketing tasks.
This week we're joined by Lauren Cressey and our stories include:
Google's Rumoured Deal to Add Gemini to Apple Devices The Growing Trend in "Cheeky" Brand Voices TikTok Gets Banned in the US (Maybe?) Timestamps
02:10 Story 1 - Google's Rumoured Deal to Add Gemini to Apple Devices
13:20 Story 2 - The Growing Trend in "Cheeky" Brand Voices
26:06 Story 3 - TikTok Gets Banned in the US...
Published 03/21/24
This episode is a re-upload of a classic, but still highly relevant, podcast episode about how to create content that BANGS. Enjoy!
Watch the video instead
exposure.ninja/explosive-content
Get a FREE review of your website
https://exposureninja.com/rpod/review/
Get the show notes
https://exposureninja.com/podcast/281/
Get a FREE copy of How To Get To The Top of Google
https://exposureninja.com/your-google-book/
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How To Triple Your Leads
...
Published 03/18/24
Welcome to the Dojo, the podcast where we turn marketing news into marketing tasks.
This week we'll hear three stories, including one from our special guests, pick the best one, and turn it into tasks you can do today.
This week, we're joined by Exposure Ninja's Marketing Manager, Dale Davies.
Timestamps
00:00 Welcome to the Dojo
01:19 Story 1 - Lessons from Dove Tackling Sephora’s “10-Year-Olds” Problem
13:58 Story 2 - Google’s Latest Algorithm Update
30:18 Story 3 - Slow Progress on...
Published 03/15/24
It’s one thing to do B2B SEO and get leads.
But getting qualified leads from your SEO is a ninja thing to do.
Watch the video instead: https://www.youtube.com/watch?v=MfzsQvW7hjM
Get a FREE review of your website
https://exposureninja.com/rpod/review/
Get the show notes
https://exposureninja.com/podcast/311/
Get a FREE copy of How To Get To The Top of Google
https://exposureninja.com/your-google-book/
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How To Triple Your Traffic in 2024
...
Published 03/11/24
This episode is a re-upload of a classic, but still highly relevant, podcast episode about how Google Ads works in 2024. Enjoy!
Watch the video instead
exposure.ninja/google-ads-2024
Get a FREE review of your website
https://exposureninja.com/rpod/review/
Get the show notes
https://exposureninja.com/podcast/295/
Get a FREE copy of How To Get To The Top of Google
https://exposureninja.com/your-google-book/
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How To Triple Your Leads
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Published 03/09/24
Welcome to the Dojo, the podcast where we turn marketing news into marketing tasks.
This week we'll hear three stories, including one from our special guests, pick the best one, and turn it into tasks you can do today.
This week, we're joined by two Ninjas from Exposure Ninja: Commercial Director, Ali Newton and Senior Content Marketer Karl Hughes.
Get a FREE review of your website
https://exposureninja.com/rpod/review/
Get the show notes
https://exposureninja.com/podcast/dojo-7/
...
Published 03/08/24
In this podcast, I'll take you through how you can optimise your website to improve its ranking, but more importantly, its ability to convert visitors into leads.
Watch the video instead: https://www.youtube.com/watch?v=MTJh89HujgY
Get a FREE review of your website
https://exposureninja.com/rpod/review/
Get the show notes
https://exposureninja.com/podcast/310/
Get a FREE copy of How To Get To The Top of Google
https://exposureninja.com/your-google-book/
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How To...
Published 03/06/24
This episode is a re-upload of a classic, but still highly relevant, podcast episode about how Red Bull does marketing (and how you can too). Enjoy!
Watch the video instead
exposure.ninja/red-bull
Get a FREE review of your website
https://exposureninja.com/rpod/review/
Get the show notes
https://exposureninja.com/podcast/240/
Get a FREE copy of How To Get To The Top of Google
https://exposureninja.com/your-google-book/
You May Also Enjoy…
How To Triple Your Leads
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Published 03/02/24
Welcome to the Dojo, the podcast where we turn marketing news into marketing tasks.
This week we'll hear three stories, including one from our special guest, pick the best one, and turn it into tasks you can do today.
This week, we're joined by Charlie Marchant, Exposure Ninja's CEO.
Get a FREE review of your website
https://exposureninja.com/rpod/review/
Get the show notes
https://exposureninja.com/podcast/dojo-6/
Watch the podcast recording on YouTube:
...
Published 03/01/24
Scaling can significantly increase your website's revenue with only small increases to your cost.
Sound too good to be true? It's achievable if you know how to do it well.
Watch the video instead:
https://www.youtube.com/watch?v=wsBLCOF7pvU
Get a FREE review of your website
https://exposureninja.com/rpod/review/
Get the show notes
https://exposureninja.com/podcast/309/
Get a FREE copy of How To Get To The Top of Google
https://exposureninja.com/your-google-book/
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Published 02/26/24