Bake it up a notch: how to thrive in a post-cookie world
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Description
How well does your feed know you? Experts join Dan to explore the changing consumer relationship with online advertising, and ask how brands are adapting for a more transparent future. People want a personalised experience - but what data are they prepared to give in return?
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Are call centres a thing of the past? Join Dan and his guests as they explore how brands are jumping on board with messaging apps to go above and beyond for customers - and why almost everyone prefers it that way.
Published 05/09/22
Published 05/09/22
Do young people really hate the phone? Dan heads back to the beginning to uncover why we still love messaging more than any other digital communication tool, and why we're keener than ever to use the platforms we know best.
Published 05/02/22