Professor Paul Argenti discusses JP Morgan's lessons learned with their #AskJPM gaffe. Argenti's advice is to put things in perspective when using marketing as part of the communications mix.

Paul Argenti, professor of corporate communication at Tuck School of Business at Dartmouth, discusses​ lessons learned from Lululemon CEO's offensive comments and provides communication advice for leadership in mainstream media as well as social media.

Tuck Professor Paul Argenti talks about how to develop your personal brand through social media.