In this episode I speak with Judy Deuchar. Judy is Chief Executive Officer of TVSN, Australia’s leading experiential retailer. TVSN films 13 hours of live TV, 7 days a week broadcast across Australia and New Zealand.  TVSN offers a wide range of quality products from fashion, accessories, jewellery and skincare to homewares, electrical and gardening, guaranteeing that each customer shopping experience is seamless, convenient and enjoyable. Prior to her ongoing achievements at TVSN, Judy founded The Clifton Studio in 2012, a global retail strategy consulting firm, working with retailers and brands globally. Judy also served as VP of Merchandise, Planning and Merchandise Operations at QVC UK for 14 years. With broad experience in both traditional high street retail and home shopping, Judy has an extensive understanding of maximizing product sales in each of these markets. Judy has been acclaimed for her pioneering and profitable growth initiatives.  Strong links with multichannel global networks, retailers and manufacturers are the foundation of her career.  Judy travels and works extensively within the UK, Asia, Europe and the US, giving her unrivalled access to the current product market and retail business trends. Judy has worked with brands including Estee Lauder, Bobbi Brown, Sony and ELLE. Judy is also a regular contributor to trade magazines, advisory boards and a regular speaker at retail and multi-channel events.  Judy holds a degree in Social Sciences from University of Cape Town (UCT) and a Postgraduate Diploma in Marketing and Conflict Management from UCT Business School. At the heart of this dynamic, agile business, Judy shared that a fundamental level “The team at TVSN know how to sell product using video – the emotion and the opportunity to demonstrate the products on the platform really is their ‘secret sauce’.  Judy is a true innovator and respected Leader in the retail space, I, loved every minute of our dynamic chat and I’m sure you will too. You can find Judy and TVSN at:  Instagram - @tvsn Website - https://www.itvsn.com.au/ Linkedin - https://www.linkedin.com/in/judy-deuchar-55a9087/ READY TO SCALE UP? Ready to level up to a new phase of growth and expansion? Elizabeth founded fashion consultancy Fashion Equipped in 2012 to expand the reach and potential of the Australian industry. Backed by decades of experience in all aspects of the business, and passionate about entrepreneurship, growth and the power of community, Elizabeth delivers fashion consulting, mentorship and online learning to hundreds of businesses and counting. From buying, product development, sales and sourcing, to strategic planning, marketing and team management, our expert line-up of industry insiders are committed to sharing their knowledge, networks and passion - to empower you to build a thriving fashion business. Elizabeth's next availability for consulting is September 2023. Feel free to reach out to her directly at [email protected].  Consulting is suited to brands that are already trading and ready to work on their strategic growth plans.  READY TO START UP? Ready to bring your vision to life and start your fashion business? ONLINE LEARNING We’ve crafted our decades of experience into an online fashion business syllabus informed by and tailored to the real world. Start Your Fashion Business is an industry-first online learning platform and a dynamic and engaged community. If you are a startup who wants to make the Fashion Business your Business – then head to our website and watch the replay of our last Info Session & QA. Our ‘Start Your Fashion Business' programme is open online, so if you would like to join our community jump straight in! MENTORSHIP   It takes finely tuned business skills to make it in fashion, but mindset also plays a huge role. This is why mentorship is an essential ingredient to success – few can guide you on this path better than those