Marnie Goding | Brand Director and Co-Founder of ELK | Two Decades of Conscious Fashion
Description
In this episode, I speak with Marnie Goding, the Co-Founder of ELK.
With a background in events and marketing, Marnie is a self taught entrepreneur with a passion for sustainable and ethical fashion.
Stemming from a desire to see broad sweeping industry change, she is moving ELK in a unique direction proving there is a better way to run business and make product.
Her commitment to social and environmental responsibility has earned her numerous accolades and recognition as a leader in the industry.
A pioneer of independent, Australian design, ELK was established in 2004 in Melbourne, founded by Marnie and her husband Adam.
Leading with a philosophy of conscious fashion, the business was founded on a belief in creativity, innovation and authentic design, contemporary fashion and independent, ethically made products.
These values have created a brand of enduring value.
The ELK Mission is to responsibly create product with enduring value through a thoughtful, intelligent design philosophy, crafted with an artisanal aesthetic. To lead a conscious business supporting traditional trades and a circular economy that operates ethically and transparently, in safe, fair and inclusive workplaces. and to minimise our environmental footprint and create a positive impact on our local and global communities.
Recently, Marnie participated in Fashion Re-Dressed, a Global Film Series produced by BBC Story Works and presented by the Global Fashion Agenda.
ELK’s inclusion in this prestigious series is a testament to their ongoing commitment to conscious fashion and provides a unique opportunity to share their sustainability initiatives and values with a global audience.
We’ve included the link below so that you can tune in.
ELK has also released it’s 2023 Transparency report and you’ll find the link below.
This is a dynamic interview that provides a deep insight into a much loved Iconic Australian Brand and the a front row seat to what it takes to achieve longevity in our Industry.
I loved every minute of my time with Marnie, and no doubt you will too, so let's dive in.
You can connect at:
https://elkthelabel.com/
You can download the 2023 ELK Transparency Report here.
https://elkthelabel.com/pages/transparency-report
You can tune into the BBC Storyworks piece here.
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