In this episode, Elizabeth speaks with Pru Corrigan, the CEO of One Daydream PR. Pru has 20 years' experience in the Australian PR, Digital & Marketing landscape. She started her career as Brand Manager for Sportsgirl before co-founding Two Birds Talking in 2006, which ultimately became Australia's number one 'fast fashion' PR agency. In 2015, Pru went on to create One Daydream PR, taking the agency from strength to strength and working with some of the world's biggest global brands including; Mercedes-Benz, Sephora, The Body Shop, Vegemite, IT Cosmetics & Ole Henriksen just to name a few. More recently Pru launched the Dream Team, helping to nurture talent into global marketing powerhouses. The Dream Team consists of creatives and entrepreneurs who are the best in their field. Pru works with talent on achieving their dreams and pushing the boundaries in their desired field. Pru is also a Co-Founder of multi beverage brand Batch & Co - Australia's newest Spritz in a can. Working with a product of her own allows her to understand business on the "other side", and opens up her knowledge in the hospitality space. Pru's passions lie in the big ideas and taking brands and talent to the next level. Creating memorable moments & sustainable names is the future of marketing and PR. Key Takeaways: · PR is the cherry on top of a comprehensive marketing plan · Knock on doors and talk to people in the industry, go to retail and ask questions, they will offer a wealth of insights and you will be front of mind · Most important, is to be HONEST + GENUINE with any communication · Find people that support, believe in you and keep pushing you - Find a Mentor · Understand the PR industry and how it works · Start by connecting and engage with who you want to build a relationship with via social media · There is no magic formula to success, it takes hard WORK and commitment You can find Pru at: Instagram - onedaydreampr Website - www.onedaydream.com.au Want to join our 'Start Your Fashion Business' Programme & Community? If you would like to learn online, gain the support of mentors and join an engaged community, please head over to: www.fashionequipped.com.au/start-your-fashion-business-programme/ You can find Fashion Equipped over at: Instagram: @fashionequipped Podcast Insta: @fashionbusinessmindset Facebook: www.facebook.com/fashionequipped Website: www.fashionequipped.com.au Work with one of our Mentors at Your Mentor Collective www.fashionequipped.com.au/yourmentorcollective/ Let's do this together, let's make The Fashion Business, YOUR Business!