FTF Fridays 45: Trust-Building Conversations
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Description
B2B buyers are the most cautious buyers in the world. Why? Because their job is on the line every time they make a purchase decision. So it's no wonder you only have 7 seconds to build trust in a cold call. Chris Beall, CEO of ConnectAndSell, joined Jeff to discuss a straightforward framework you can use to earn trust in that crucial first 7 seconds and generate a TON of quality conversations through cold calling.
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