Cosmetic and plastic surgeons may work within the same field, but often take different routes of training, before finally arriving to life in the practice.  Working within such a widespread industry, gives surgeons the opportunity to carefully select their preferred speciality. But at what point...

How do prospective patients successfully set apart the ‘all-rounder' from the 'expert' when it comes to selecting their chosen practice? Whether its lack of identity in telling your story, or inability to showcase what makes your practice different from the rest. Patients seek to gain knowledge...