There is no question that digital technology is impacting all verticals and businesses, affecting both the customer experience and how organizations make money. The sports industry in particular, is undergoing rapid change and unlocking all kinds of opportunities for growth and new business models. Joining me in this episode is Christina Litz, the Chief Brand & Commercial Officer at True North Sports and Entertainment who are the owners and operators of the Winnipeg Jets (NHL), Manitoba Moose (AHL), the Canada Life Centre, Bell MTS Iceplex and other venues. A lawyer by background, Christina has been at the front of digital transformation for brands including Corus, Rogers, Telus, The CFL and Woodbine Entertainment Group. Listen in as Christina and I discuss; How has digital sports transformation been affecting consumers and fans?What makes a sports fan in the new world of digital engagement?New revenue streams and business models including sports data: real-time stats and numbers.Is data the core element of future monetization?Are sports gambling and the betting ecosystem the future?