B2B influencer marketing means more than sponsored posts from linkedIn thought leaders.  On this FINITE Podcast episode Jodi spoke to James Baldwin, Head of Influence Asia at Ogilvy, to hear his innovative take on influencer marketing in 2024.  Learn how the creator economy is growing and developing, to bridge the gap between B2B brands and digital savvy consumers.  Support the Show.

Priya Gill is the queen of product marketing. Kicking off her career at HP as a global product marketing manager, Priya has risen through the ranks of tech at Box, and now Surveymonkey. She is now VP Product Marketing, Web Strategy & Global Experience.  With a job title so expansive, this episode dives into the fundamentals of product marketing, and how PM can inform a highly successful, multi-channel strategy.  Support the show

Whether you’re eyeing up that CMO position, want to start leading a team, or are looking for your next tech company, this FINITE Podcast episode is for you.  Allison MacLeod shares her inspirational career journey, how she took advantage of opportunities, found the right companies and leveraged mentors and advocates to get to where she is now - CMO at leading tech company, Flywire.  Learn how to take your career by the horns, spot opportunities, and grow your personal arsenal of marketing...

Do you know how sales and marketing alignment can achieve full marketing attribution? If not, feast your ears on this fantastic FINITE Podcast episode.  We’re joined by Mitali Israni, Marketing Director at Medallia, who shares her secrets to achieving full multi-touch attribution. We also cover ABM, cookie-less tracking, AI and the death of sales, and how these impact attribution. This is our first video podcast! Watch it here: https://www.youtube.com/watch?v=j26Cqx1aHdk  Support the show

How does your marketing strategy find the balance between product and brand? B2B tech businesses often enter markets and try to grow through PLG. This does work, but oftentimes growth is slowed by a neglect of brand strategy. On this episode of the FINITE Podcast you’ll hear from Nicola Hamilton, VP Marketing Brand and Communications at GoCardless. GoCardless is a hugely successful B2B fintech with a strong brand strategy built over 13 years. As their marketing communications leader, Nicola...

We’ve all heard the term ‘customer-centricity’ amidst LinkedIn posts and the webinar invitations in our inboxes. But what does customer-centricity actually entail? And how can B2B marketers demonstrate this to both stakeholders and customers?  Jodi was honoured to host Simeon Lando on this FINITE Podcast. Simeon is the CMO at FORM3, a next-level B2B fintech driving the future of the payments industry. He’s had a long and successful career in marketing, formerly at titans like PayPal and...

This episode is set to inspire the structure of your marketing team, whether small, medium or colossal.  Our guest, Eric Thum, Head of Marketing at VTS, was a winner of our FINITE 30 this year as he has led the marketing for one of the fastest-growing B2B SaaS companies in 2023. You’ll get an inside scoop into how he’s achieved this - through an integrated team structure, aligned metrics and more.  The FINITE Podcast is made possible by: - Clarity: the fast growing, global marketing...

If you’ve read the title, let us clarify. No, marketing is not dead. If anything it’s more important now than ever. What we mean by the title is that what marketing is and what it should do is shifting. On today’s podcast episode, we heard from a true pioneer in the space: Jennifer Griffin Smith, Chief Market Officer at Acquia. In the first half of the episode, Jennifer tells us the distinction between a CMO and Chief Market Officer, which is one that has drastic positive effects across a...

The SEO and content landscape is shifting. As marketers we all see it, and feel it. On this FINITE Podcast, we’ll let you know how to adapt to these shifts, where SEO should fit in the wider business function and how brand gets involved. We heard from the expert of experts, Erika Varangouli, Head of SEO Branding at Semrush. Semrush is the leading online visibility platform, and Erika leads their SEO community. Suffice to say she knows a lot about the subject. So enjoy! The FINITE Podcast...

The lines between B2C and B2B are blurring, it's a fact. But the stereotypes of stiff, business-like, suited-up enterprise customers prevail. On this FINITE Podcast episode, our guest, Nathan Rawlins, rejects these stereotypes and believes enterprise audiences respond well to B2C tactics all-the-same. As CMO at Lucid Software, a leading visual collaboration suite, Nathan has his mind on the entire customer lifecycle and a full range of customer segments. This experience lends itself to the...

As audiences grow increasingly skeptical of brands and tired of seeing ads, how can marketers market to people who hate marketing? This episode goes through Davor Kolenc's experience as Head of Growth at Treblle, and how he has successfully grown the brand in the DevTech space. Jodi and Davor cover tips for building trust, which channels to avoid and when sly tactics enter into manipulation. The FINITE Podcast is made possible by: - Clarity: the fast growing, global marketing...

From Adobe to Staffbase, David Burnand is the expert in SaaS product evolution. On this episode, Jodi and David discuss when a SaaS product is ready to become a platform, if it ever will be, and how that evolution should be led by strategic marketing. For our more junior listeners, we start the conversation by outlining what's the difference between a SaaS product and a SaaS platform.  The FINITE Podcast is made possible by: - Clarity: the fast growing, global marketing communications...

This FINITE Podcast will help you demystify the challenges and uncertainty around AI in the workplace, as Jodi spoke to the incredible Rob McCargow, Technology Impact Leader at PwC. Their conversation spans ethics, regulation and the future of the workforce. Rob spends a lot of his work-life educating C-Suite execs in companies worldwide on how they can tackle challenges that arise when businesses utilise artificial intelligence, so you'll gain his insider knowledge on this as well. The...

This FINITE podcast episode is set to teach you how to successfully amplify and gain high ROI on your AI product or AI integration. Alex was delighted to interview Ben Slater, SVP Marketing at Beamery, a leading HR tech platform that has just announced the release of its new AI product TalentGPT.  Listen to learn:  Go-to-market strategiesHow to break through the noise How to evolve an AI product to meet the needs of customersThe FINITE Podcast is made possible by: - Clarity: the fast...

In an increasingly competitive market, and with increasingly skeptical consumers, brand trust could be the make or break in your organisation's success. This episode features Philipp Blankenagel, VP Comms and Marketing at re:cap. Philipp is entrenched in the European FinTech scene where companies can't get off the ground without immense trust from their customers. So listen to gain tips on building trust with your audience, and keeping it. The FINITE Podcast is made possible by: -...

This FINITE Podcast episode is for those high-level thinkers - those listeners looking to think top-level about how their marketing organisation responds and engages with pressure, both economic, internal or otherwise. We're joined by Edgar Rouwenhorst, a successful CMO who has grown many leading tech companies, like Mollie, iZettle and Superb. His opinions will lead you to think about conventional approaches from a new perspective, with tangible takeaways for your own strategy. The...

Marketing and product, product and marketing. Two peas in the same pod... ideally!  Hear from Stephanie Steggehuis, Chief of Growth at Compleye. Compleye are a budding startup with high growth ambitions, led by a great product. On this episode, Stephanie shares how they've built their product by aligning it with their brand, and most importantly, their audience. Learn tips on: - How to feed into product development as a marketer - Where to get the right data that informs your product...

You've heard of B2B marketing outside of the box, but how about B2B marketing outside of the stratosphere?! On this episode of the FINITE Podcast, Chris Cunningham, Head of Influencer Marketing at ClickUp, shares his unexpected, and highly fruitful, B2B tactics. As we recorded the episode at The Next Web Conference, where the theme was 'Reclaim the future', Chris' approach gives us insight into what the B2B marketing space might look like next. The FINITE Podcast is made possible by: -...

This is the first of five incredible podcast episodes from The Next Web Conference, which our Community Manager, Jodi, attended last month to record with some of the brightest marketers at leading tech companies. The episode is with Cordula Pfluegl, Marketing Director at TNW, who shared her secrets as to how she created such a big buzz for TNW, gaining their largest and most vibrant group of attendees yet. (She even had the President of The Netherlands at the opening ceremony!) Listen to get...

Kate Cox, CMO at BrightBid,  believes the playbook of B2B marketing will stay largely the same as technology advances. Search, as one of our more traditional channels, isn’t going anywhere even as the shape of search marketing changes with new formats and algorithms that impact how users interact with it. Listen to learn her tips for using search in the world of ChatGPT and  new search pages. The FINITE Podcast is made possible by: - Clarity: the fast growing, global marketing...

Roundtables are the perfect tactic to add value across the customer lifecycle. You just can't replicate such quality conversation and deep connections in any other event format. On this FINITE Podcast episode, Sarah McCredie, Director of Product Marketing at Recurly, outlines her approach to roundtables - Who to invite, where to host and what to talk about. The FINITE Podcast is made possible by: - Clarity: the fast growing, global marketing communications agency working with leading...

On this podcast episode, learn how Inbar Yagur, Dir. Content and Product Marketing, repositioned Lusha's brand for better B2B marketing success. To do this, she employed exercises in sales and marketing alignment to bring both teams on board. Throughout their planning phase of the project, she took both teams' understanding of sales and marketing data to inform their new Ideal Customer Profile. And once formed, she took time to educate both sales and marketing on their new target audience...

Vince Howard is a Senior Marketing Leader working in the FinTech and Web3 space. He joins FINITE podcast host Alex Price to tell his story of entering the marketing world, his growth journey to becoming a marketing leader and offers his perspective on how AI may change the marketing landscape. The FINITE Podcast is made possible by: - Clarity: the fast growing, global marketing communications agency working with leading technology brands. - And 93x, the leading digital marketing agency for...

On this week's episode, our host Alex Price is joined by Caitlin Allen, VP of Marketing at OpenComp.  Listen as they discuss building high performance marketing teams based on Caitlin's vast experience in the marketing industry working in a variety of B2B businesses and team structures. The FINITE Podcast is made possible by: - Clarity: the fast growing, global marketing communications agency working with leading technology brands. - And 93x, the leading digital marketing agency for B2B...