Welcome to the final episode of season Fintech Marketing Podcast Season 2, where your host Eric Fulwiler has completed (for now) his mission to learn how the world’s hottest fintech start-ups and the biggest and most innovative financial service brands drive growth through modern-day marketing. Today's special guest is Carolyn Feinstein, CMO at Varo Bank. We take a look at her journey, how she finds what fuels her creatively and funnels that into her work, and discuss what it's like...

Eric Fulwiler is continuing his mission to learn how the world’s hottest fintech start-ups and the biggest and most innovative financial service brands drive growth through modern-day marketing. Today's special guest is Noémie Ellezam, Chief Digital Strategy Officer - Group Innovation Division at Société Générale. We take a look at her journey, why being a fan of transformation is vital, being clear about what your differentiating factor is, and why the customer is always right. She...

Welcome to the fifth and final roundtable of the Fintech Marketing Podcast season 2, where your host Mariette Ferreira is on a mission to continue learning how the world’s hottest fintech start-ups and most innovative financial service brands drive growth through modern-day marketing. In today’s episode, we look at B2B marketing in fintech and financial services. B2B has always been treated as the less interesting sibling to B2C, but fintechs are rewriting the marketing script and adopting...

Eric Fulwiler is continuing his mission to learn how the world’s hottest fintech start-ups and the biggest and most innovative financial service brands drive growth through modern-day marketing. Today's special guest is Adrian Farina, Europe CMO at Visa. We take a look at his journey from falling in love with marketing before 'marketing' was in his vocabulary to working his way up the ladder by being led by purpose, and how to not just keep up with change - but lead it. He highlights...

Eric Fulwiler is continuing his mission to learn how the world’s hottest fintech start-ups and the biggest and most innovative financial service brands drive growth through modern-day marketing. Today's special guest is Steven Kalifowitz, CMO at Crypto.com. We take a look at his journey from HBO producer to CMO at Crypto.com, brand NFTs, email marketing, and how to keep challenging yourself and 'move on from your pot once you've outgrown it'. He highlights the importance of asking a...

Welcome to the fourth roundtable of the Fintech Marketing Podcast season 2, where your host Mariette Ferreira is on a mission to continue learning how the world’s hottest fintech start-ups and most innovative financial service brands drive growth through modern-day marketing. In today’s episode, we look at how fintechs use prerformance marketing for growth. What role should performance marketing play in a healthy marketing mix? How scalable is performance marketing? And how do startups get...

Eric Fulwiler is continuing his mission to learn how the world’s hottest fintech start-ups and the biggest and most innovative financial service brands drive growth through modern-day marketing. Today's special guest is Jim Marous, Co-Publisher at The Financial Brand. We take a deep dive into what Jim’s philosophy on marketing is, his journey to the top of the marketing world, and how he keeps staying focused and always learning. He highlights the importance of surrounding yourself...

Welcome to the third roundtable of the Fintech Marketing Podcast season 2, where your host Mariette Ferreira is on a mission to continue learning how the world’s hottest fintech start-ups and most innovative financial service brands drive growth through modern-day marketing. In today’s episode, we look at moving from startup to scaleup marketing. What we look at the best ways to focus your marketing efforts when you're smaller with limited resources, and how to scale your marketing...

Eric Fulwiler is continuing his mission to learn how the world’s hottest fintech start-ups and the biggest and most innovative financial service brands drive growth through modern-day marketing. Today's special guest is Chris Pitt, CEO at First Direct. We take a deep dive into what makerting good, what Chris’ philosophy on marketing is, his journey from CMO to CEO, and share some valuable and practical advice on how to succeed in this industry. He highlights the importance of driving...

Welcome to the second roundtable of the Fintech Marketing Podcast season 2, where your host Mariette Ferreira is on a mission to continue learning how the world’s hottest fintech start-ups and most innovative financial service brands drive growth through modern-day marketing. In today’s episode, we look at what it really takes to build a finance brand. Money and trust go hand in hand. So how do you build a brand in fintech and financial services and build trust, without defaulting to cold...

Eric Fulwiler is continuing his mission to learn how the world’s hottest fintech start-ups and the biggest and most innovative financial service brands drive growth through modern-day marketing. Today's special guest is Carla Zakhem-Hassan, CMO at Citi. She talks about her experiences as an immigrant in the US, the importance of empathy - as a person and as a marketer - and how it's critical as a marketer to remember that you are working for your customer. She highlights the power of...

Welcome to the first roundtable of the Fintech Marketing Podcast season 2, where your host Mariette Ferreira is on a mission to continue learning how the world’s hottest fintech start-ups and most innovative financial service brands drive growth through modern-day marketing. In today’s episode, we look at what good content marketing looks like. Content is in the marketing toolkit for most brands, but it’s really hard to get right. We have some great guests that help us unpick this and dive...

Welcome to the very first episode of the Fintech Marketing Podcast season 2, where your host Eric Fulwiler is on a mission to continue learning how the world’s hottest fintech start-ups and most innovative financial service brands drive growth through modern-day marketing. We kick off with David Wheldon - WFA President Emeritus and Former CMO at RBS - one of the leading voices in fintech both in the UK and worldwide. David Wheldon tells Eric all about the importance of focusing on your...

Eric Fulwiler introduces Season 2 of Fintech Marketing podcast, coming back in full force, this time in association with Visa. With a mixture of one-on-one interviews and roundtables accompanied by a new host -11:FS Marketing Director, Mariette Ferreira - Fintech Marketing Podcast S2 brings in some of the brightest minds in the industry to discuss all things fintech marketing. If you enjoyed the show, don't forget to subscribe to never miss an episode and leave a review on iTunes and every...

Eric Fulwiler continues his mission to learn how the world’s hottest fintech start-ups and most innovative financial service brands drive growth through modern-day marketing. In the final episode in this series, he speaks to Raja Rajamannar, Global CMO at Mastercard. Raja joined in 2013 and immediately shook up the Mastercard brand, making it contemporary and raising it to 12th place in the top 100 brands in the world, by increasing its brand value by 30%, surpassing Coca-Cola, IBM, and...

Eric Fulwiler continues his mission to learn how the world’s hottest fintech start-ups and most innovative financial service brands drive growth through modern-day marketing. In episode 11, he speaks to Georgie Smallwood, Chief Product Officer at N26. They discuss the ever changing role of a CPO, and its cross functionality with N26’s marketing team. Georgie takes us through the N26 marketing philosophy: how they are customer centric; the use of personas; and the importance of matching up...

Eric Fulwiler continues his mission to learn how the world’s hottest fintech start-ups and most innovative financial service brands drive growth through modern-day marketing. In episode 10 he speaks to Laurel Wolfe, VP Marketing at Klarna. Laurel talks about bringing the best creativity and ideas into marketing at Klarna and their drive to create an emotional connection with their customers - which is no mean feat for a digital first fintech brand. She also discusses the importance of having...

Eric Fulwiler continues his mission to learn how the world’s hottest fintech start-ups and most innovative financial service brands drive growth through modern-day marketing. In episode 9 he speaks to Sarah Frese, Global Product Marketing Manager at Uber Money. Uber Money launched at America's largest fintech event, Money20/20 in Las Vegas last October, and Sarah talks us through its first six months since launch. She explains the role of product marketing at Uber, where Uber Money sits in...

Eric Fulwiler continues his mission to learn how the world’s hottest fintech start-ups and most innovative financial service brands drive growth through modern-day marketing. In episode 8 Eric speaks to Tessa Pettman, Head of Product Marketing at TransferWise. Tessa explains the relatively new role of product marketer in the industry; their relationship with the product developers and the customers and the importance of making sure the customers’ voices are represented in the design. They...

Eric Fulwiler continues his mission to learn how the world’s hottest fintech start-ups and most innovative financial service brands drive growth through modern-day marketing. In episode 7 he speaks to Rachael Pollard, Chief Growth Officer at Starling Bank. She tells Eric about Starling’s evolving brand identity, about the importance of discovering who they are, what they stand for and what they want to become in the future. They discuss the ways in which the fintech is working on growing its...

Eric Fulwiler continues his mission to learn how the world’s hottest fintech start-ups and most innovative financial service brands drive growth through modern-day marketing. In episode 6 we get back to fintech as Eric speaks to Valentina Kristensen, Director of Growth and Comms at OakNorth. She tells us that, as the daughter of an entrepreneur, with a love for small businesses, OakNorth was the perfect fit for her, championing the growth of small businesses into well known chains across the...

Ordinarily this show follows Eric on a mission to learn how the world’s hottest fintech start-ups and most innovative financial service brands drive growth through modern-day marketing. However, given the situation in the world right now, it seemed only prudent that we discuss Covid-19 and the impact it’s having, not only on FS marketing but  on marketing overall, both within financial services and without, as messaging, tone and approaches are evolving all the time. To dig into this with...

Eric Fulwiler continues his mission to learn how the world’s hottest fintech start-ups and most innovative financial service brands drive growth through modern-day marketing. In episode 4 we pivot slightly into the world of insurtech as Eric speaks to Yael Wissner-Levy VP of Comms at Lemonade, the pioneering US insurtech that’s reinventing the world of insurance and what it means to consumers. Yael tells Eric about Lemonade’s commitment to their mission of full transparency, social good and...

Eric Fulwiler continues his mission to learn how the world’s hottest fintech start-ups and most innovative financial service brands drive growth through modern-day marketing. In episode 3 Eric speaks to Global Director of Marketing and Comms at Revolut, Chad West, who outlines Revolut’s marketing playbook that helps them with their international expansion, but at the same giving them flexibility and adaptability for each market, and each new product they release, including crypto-currency,...