In this episode of The DTC Insider podcast, Brian Roisentul covers the most recent marketing news in the DTC space. And some of them are 💣 💣 💣  Want to know what it's about? Listen to the episode.   Here’s a glimpse of what you’ll learn: What will happen with TikTok? Big news for Google Ads Instagram's new AI and how it impacts brands   Sponsor for this episode: This episode is brought to you by BSR Digital. BSR Digital helps e-commerce brands that want to scale their...

In this episode of The DTC Insider podcast, Brian Roisentul discusses a growth lever that's widely overlooked by most DTC brands. It's not related to paid ads... Or to any other fad growth tactic... Want to know what it's about? Listen to the episode.   Here’s a glimpse of what you’ll learn: The one lever that's widely overlooked by DTC brands The 4 pillars that BSR Digital keeps in mind to help their clients grow their brands Tactic-oriented vs Business-oriented...

In this episode, we sit down with Dylan Jones, the Chief Marketing Officer at Podium Nutrition, to delve into the brand's journey and strategies in the competitive Supplements industry.   Here's a glimpse of what you'll learn: Current Challenges and Goals as a CMO Standing Out in a Competitive Industry Leading with Entertainment How to Know When Your Brand is Ready to Tell a New Story Key Customer Acquisition and Retention Channels Top KPIs Monitored by...

Have you ever wondered what's working for everyone else in the DTC space? Luckily for you, there's a very recent report based on a survey of over 1,100 PPC specialists. And it's full of valuable insights for marketers and brands. In this episode of The DTC Insider podcast, Brian Roisentul shares his takeaways from this thorough report.   Here's a glimpse of what you'll learn: PPC Specialists' Priorities for 2024 Goals for the Ad Campaigns in 2024 Ad Platform Adoption...

In this episode of The DTC Insider podcast, we sat down with Brett Swensen. He has led marketing at two of the fastest-growing consumer brands in Utah: Purple and Kizik. Brett was instrumental in taking that brand from non-existent to a household name and eventually going public within a couple of years. He was there during their critical high-growth period and led Purple’s transformative marketing that proved unique to the industry. Brett joined the Kizik team in 2019, bringing deep...

In this episode of The DTC Insider podcast, we sat down with Kelley Thornton. He’s one of the founders of Tiege Hanley, a brand with the mission of helping men look and feel amazing. The business has evolved from selling three distinct Skin Care Systems to boasting a wide variety of products, including deodorant, bar soap, body wash, and a detoxifying clay mask. Tiege shipped its 1.5 millionth box in July 2022 and has over 350,000 customers worldwide. Kelley is focused on enriching the...

In this episode of The DTC Insider podcast, we sat down with Eric Autry, co-founder of Shared Sweeps, founder of Apréskin, and an employee of Gas Monkey Garage, to dive into the dynamic landscape of the DTC space and the innovative solutions driving growth.   Here's a glimpse of what you'll learn: His Perspective for Both Sides of the Field in the DTC Space Leveling Up Marketing for Brands in 2024 How Shared Sweeps Can Help With That Breaking Through the Noise as a...

In today's episode of The DTC Insider podcast, we delve into how BOAS measures success beyond revenue and instead focuses on making a difference. Discover how they saved their first life last year and learn about their disruptive approach to profitability by donating 90% of their profits. We also explore their insights into growth marketing, the transition from online to physical stores, and their vision for the future of sustainable fashion. Here's a glimpse of what you'll learn: ...

In today's episode of The DTC Insider podcast, Brian Roisentul interviews Izzy Rosenzweig. He is a veteran of the DTC industry for over 10 years who gained recognition by launching his first DTC company, Browze, in 2012. Browze, specializing in home and kitchen products, successfully delivered over 2.5 million packages worldwide. After opening his own China-based fulfillment center to improve customer experience, Izzy recognized an opportunity to assist other ecommerce brands with direct...

In today's episode of The DTC Insider podcast, Brian Roisentul interviews Michael Huffstetler. He’s the founder of Bask Suncare, a brand that empowers people to discover their purpose, get outside, and enjoy life. Here's a glimpse of what you'll learn: Background and Company Introduction Genesis of the Business Idea Standing Out in the DTC Landscape Profitability Goals and Strategies Acquisition and Retention Channels Case Studies of Successful Wins ...

In today's episode of The DTC Insider podcast, Brian Roisentul interviews Leeanna Gantt. She’s the founder of Tooktake, a company that helps people of all ages get well & stay well with a new & easy way to stick to their medication & supplement routines. In this episode... Genesis of the business idea Early presence in CVS & Walmart Challenges and successes in retail Expansion into the Pets space Customer acquisition strategies ...

Neal Goyal is a DTC Coach for $50m+ Brands at Tapcart, the leading platform that turns your Shopify site into a beautiful mobile app. He was recently named “Top e-commerce voice” by LinkedIn, so you’d better listen to what he has to say about the present and future of e-commerce. Here’s a glimpse of what you’ll learn: Overview of the DTC space today Key challenges for DTC brands Solutions for overcoming those challenges What you need to know about the latest Gmail...

After interviewing a very successful brand, we thought there were many things in common with other successful businesses. That's why we wanted to put them together in this episode. In this episode... 4 key things successful DTC brands do Traps to avoid along the way The importance of proper processes and small iterations   Sponsor for this episode... This episode is brought to you by BSR Digital. BSR Digital helps e-commerce brands that want to scale their...

On this episode of The DTC Insider podcast, Brian Roisentul interviews Ben Sharf. He’s a co-founder at Platter, a platform that helps e-commerce brands build a high-converting Shopify store that drives profit. On this episode... What Platter is about and how it helps e-commerce brands Current challenges for DTC brands What DTC brands should focus on to be successful in 2024 Best practices to increase AOV, LTV, and CR   Sponsor for this episode... This...

On this episode of The DTC Insider podcast, Brian Roisentul interviews Carlos Barreto, founder, and Mariana Lee, COO, of Cleverman. Learn about their personalized website, effective use of social proof, and daily backend actions contributing to their success. On this episode... Introduction to Cleverman and Its Mission Key Components for DTC Success: Product, Offer, Funnel, and Message Cleverman's Unique Website Personalization and Social Proof Strategy Insights...

Last year, Brian Roisentul interviewed Manmade, a men's underwear brand that stands out in a very competitive industry, dominated by big players. In this episode, we'll mention the 6 unconventional strategies they have implemented to succeed.   In this episode... How to stand out as a brand in a very competitive industry Their alternative to using models How do they get real UGC without even paying for it, and with no fancy tool What they do when they call their...

On this episode of The DTC Insider podcast, Brian Roisentul interviews the one and only, Jon Loomer. We're sure that almost everyone in the advertising space knows who he is, but if you don’t, he’s the OG on Facebook Ads. We recorded an episode a year ago, so we're interested in knowing what changed in 2023 on Meta Ads, what worked, what didn’t, and many other exciting things we’ll discuss today.   On this episode... Joom Loomer's long-form video tips and secrets to publish a...

Brian Roisentul has interviewed over 100 successful DTC founders and directors on this podcast. In this episode, he talks about the 8 things they have in common and contributed to their success.   On this episode... 8 things these successful brands have in common Why and how you should apply them to your business   Sponsor for this episode... This episode is brought to you by BSR Digital. BSR Digital helps e-commerce brands that want to scale their business to the...

In a tough context, with lower profit margins and higher customer acquisition costs, who wouldn't want to get higher-ticket orders? In this episode of The DTC Insider podcast, we'll show you 3 ways to accomplish this.   On this episode... Defining your value ladder 3 strategies to increase your AOV   Sponsor for this episode... This episode is brought to you by BSR Digital. BSR Digital helps e-commerce brands that want to scale their business to the next level...

For just a moment, forget about your ad account and email marketing strategies. And think about the business layer of your DTC brand. According to many authors, the 3 levers to grow a business are. And in this episode, we'll go over each of them.   In this episode... The 3 levers to grow a business The 4-step framework to take action   Sponsor for this episode... This episode is brought to you by BSR Digital. BSR Digital helps e-commerce brands that want to...

The other day I was on a call with a client. And he said there's so much going on in his business. Which makes him confused about the next steps he should take. So, I told him about these key questions, and he was amazed at how helpful they were.   In this episode... 👉 How To Plan A Business You REALLY Want to Work Inthe Blank Page 👉 Key Questions That Will Help You Get Off   Sponsor for this episode... This episode is brought to you by BSR Digital. BSR Digital helps e-commerce...

How much do you think the media buyer's role has evolved lately?   After all, media buyers shouldn't ONLY be the go-to people for implementing and optimizing ad campaigns.   The media buying role is changing FAST. And if they don't adapt, they will really struggle to add value in the near future.   Fortunately, there are 4 things media buyers could start doing today to add more value to their clients.   In this episode...  The evolution of media buying How...

If you think the year is over. Think again. Even though the peak season is indeed over for many brands, there are still some things you can leverage before the year ends. In this episode of The DTC Insider podcast, Brian Roisentul and Florencia Kolyvakis go through them.   In this episode... 👉 Record-high Black Friday-Cyber Monday sales for Shopify merchants 👉 What can DTC brands focus on before the year ends? For more episodes of The DTC Insider podcast, head on over to...

Today is the day. Black Friday is here!   It's the day brands have been waiting the whole year.   And since we know that today the attention of e-commerce brands and marketers will be all over the place, we'll just keep this one short & sweet with a last-minute Black Friday Checklist.   In this episode...   Last-minute checklist for Black Friday   Sponsor for this episode...   This episode is brought to you by BSR Digital.   BSR Digital helps...