In this short and sweet episode delve into the transformative strategy behind creating lifelong clients and building a gym culture that resonates deeply with personal development. Drawing inspiration from Carol Dweck's "Mindset" and a performance pyramid encountered at a Perform Better seminar, Vince shares the creation of a unique pyramid philosophy that became a cornerstone of his gym's success. This philosophy encompasses growth mindset, clean eating, smart training, and recovery, aimed at not just improving physical health but fostering a culture of continuous personal growth among clients. The episode reveals how initially hesitant to discuss mindset topics with clients who were seemingly more successful, our host found that incorporating mindset and personal development into the gym's ethos led to unparalleled engagement and loyalty. The mindset piece, often overlooked in the fitness industry, turned out to be the glue that bonded clients to the gym, making them feel part of a journey towards becoming the best versions of themselves. This episode is not just a story about a gym's success; it's a blueprint for gym owners looking to create a lasting impact on their clients' lives, proving that leadership, philosophy, and a focus on mindset can transform the way clients view their fitness journey. Join us in Orlando for the mastermind event to dive deeper into implementing these strategies into your business.