In this episode we discuss the world of community marketing with Carly Fernald, the marketing brain behind Synergy Athletics' success. As the head of marketing at Joe Hashey's former company, Carly brings a unique blend of intelligence, skill, and hands-on experience to the table. Fresh from her speaking engagement at the SPF Mastermind in Orlando, Carly shares her insights and strategies that have propelled Synergy Athletics to the forefront of the fitness industry. Her ability to blend passion for marketing with a love for fitness has not only shaped her career, but has also contributed significantly to Synergy's community presence and growth. Carly's journey from a media and communications graduate to a leading figure in fitness marketing is nothing short of inspiring. Carly's expertise shines through as she discusses the success of targeted programs like "Fit Moms" and the importance of building solid relationships within the community. This episode is full of marketing wisdom, detailing how Synergy Athletics leverages seasonal programs and joint venture sweepstakes to engage and expand their community. Carly's approach to creating marketing playbooks and her strategy for executing successful campaigns offer valuable lessons for fitness professionals looking to elevate their marketing game.