[Ask Vince]: Mastering the Marketing Glove, Employee Retention, and Strategic Hiring
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Description
In this engaging episode of the Ask Vince podcast, Vince Gabriel and co-host Tom Leonard (Leo) discuss a myriad of inquiries and insights shared by their mastermind members, new client academy participants, and those following their six-week surge program. Vince shares his passion for the Marketing Sherpa program he’s rolling out. This innovative six-month marketing program stands out by offering a hybrid model of "done with you" and "done for you" services, designed to equip gym owners with the tactical tools and campaigns necessary for client acquisition. Vince contrasts this with his high-level marketing perspective, emphasizing Sherpa's focus on actionable strategies. Vince and Leo tease an upcoming workshop while also spotlighting their July mastermind event in New Jersey. The episode then pivots to a detailed discussion on the importance of having a multifaceted marketing approach, introduced by Vince as the "marketing glove." This concept urges business owners to not rely solely on one method (like Facebook ads) but to employ a comprehensive strategy that includes digital, internal, and external marketing efforts. Vince shares his personal journey and the pivotal realization that led to the development of this model, stressing the value of diversity in marketing to build a robust, resilient business.
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