Episodes
We are in the midst of a huge change in data. Over the past 18 months and moving forward, how data is used has changed drastically and it is only going to continue. Hannah and Caleb sit down to discuss how Amazon sellers can follow the data closely and how to make the most of it. Sifted Amazon Audit page: https://sifted.com/amazon-audit/ Sifted's main page: https://sifted.com/ Sifted on LinkedIn: https://www.linkedin.com/company/siftedlogistics/mycompany/?viewAsMember=true Sifted on...
Published 03/25/22
Hannah Cleve and her President, Product Manager, and Developer at Viral Launch talk about what sellers should be aware of with Amazon updates and ads.  To connect with Viral Launch, click here: https://www.linkedin.com/company/viral-launch/?viewAsMember=true 
Published 02/16/22
Darrell and Sponsored Profit have proven you do not need to bid on both singular and plural keywords. You can continue to grow in  sales without bidding on both! Learn about this new strategy. To schedule a call with Sponsored Profit: www.sponsoredprofit.com/ To download a free Amazon ‘Ad-Ready’ Checklist:  www.sponsoredprofit.com/checklist 
Published 02/02/22
Katherine Bakotic is the Director of Marketing at BRANDED. She's worked with Kate Spade, Burberry and Nike figuring out the best way to break into the E-commerce space when big brands weren't doing a lot of online shopping. Moving to BRANDED, she is helping small E-commerce brands figure out how to maximize their profits and marketing to make 2022 their best year yet. Link to connect with Katherine: https://www.linkedin.com/in/katherinebakotic/details/experience/ Link to BRANDED:...
Published 01/26/22
In order to save the most money in the holiday season on PPC but still build great campaigns, sellers should not be bidding on Holiday Keywords. Laura McCaul and Hannah Cleve go over the ins and outs of what keywords sellers should be focusing on.
Published 12/15/21
Welcome back to our Amazon and E-Commerce Myth Busting series! Today we spoke with Destaney Wishon from Better AMS on why you should be using PPC sponsored brands to send people to your store page. Find out why in this latest episode! To find out more about Better AMS, click here: https://betterams.com/ To connect with Destaney, click here: https://www.linkedin.com/in/destaney-wishon/ 
Published 12/01/21
In our new Myth Busting series, Hannah speaks with Laura McCaul from Sponsored Profit about when your business should actually run PPC. They go over when a business is truly ready to make the most of PPC and Amazon Ads.
Published 11/04/21
Kirsty Verity, Co-Founder, and CEO at REAL Coaching for e-Commerce sellers, stopped by the pod to discuss what it means to have the mindset of a CEO in the Amazon space. 
Published 09/22/21
Sumner Hobart walks us through how to get started with PPC for Amazon and tells us how we can level up our PPC campaigns to perform better and drive more traffic. 
Published 08/11/21
Ashley Armstrong, The Hidden Rules Expert, stops by the podcast to discuss finding success in E-Commerce by finding their own path.
Published 06/30/21
Ecom Dave tells us his story of getting started with selling on Amazon, and how we can avoid mistakes in 2021.
Published 06/16/21
Amazon Japan is quickly becoming a hotspot for Amazon sellers to diversify online sales. In this episode of Follow The Data, John Cant of Rising Sun Commerce joins Cameron for a deep dive on tips and strategy to jump into Amazon Japan. Reach out to John directly at: [email protected] Or visit his site to jump straight into Amazon Japan strategy: https://risingsuncommerce.com
Published 03/24/21
Ryan Cramer walks through his perspective on where the international eCommerce & Amazon market is headed, and how sellers can take advantage of the growing seller momentum around the world. Ryan's international experience and perspective makes him a prime guest to touch on international marketplaces and to talk through the international pulse of Amazon. Check out PingPong to save a LOT of money if you sell internationally: https://pingpong.go2cloud.org/SH1v
Published 03/17/21
Guest Greg Elfrink from  @Empire Flippers  walks through his top tips and strategies eCommerce & Amazon Sellers can take to maximize their evaluation and sell their eCommerce business for a profitable exit. This is one you won't want to miss, no matter what stage of selling you're in. Connect with Greg to talk about selling your Amazon business: [email protected] And check out https://empireflippers.com to learn more!
Published 03/11/21
Fernando Campos talks through lessons learned developing a wildly-successful Amazon agency, and how Amazon sellers can adopt the same strategies in 2021+ to grow their own eCommerce businesses. Topics covered in this video: 1. Amazon growth: DEPTH vs. WIDTH 2. How to stay FOCUSED 3. What Amazon sellers will continue to get WRONG in 2021 4. Why there is still so much opportunity in the marketplace (Fernando and Cameron cover so much more too!) Connect with Fernando: [email protected]
Published 03/03/21
In this episode, Ashley and Cameron cover topics like: 1. What it looks like to hire your first VA 2. When you should consider first hiring for your Amazon / eCommerce business 3. How to properly scale your team as you grow 4. How to help your employees AND your business grow together - how to properly support and pour into your employees 5. General strategy and tips on how to scale Amazon businesses in 2021 Check out Ashley's Amazon-based Facebook group here: linktr.ee/privatelabelmastery
Published 02/24/21
Ryan Gnesin, a purchaser of countless Amazon businesses and brands, comes on the show to talk through top-level advice when it comes to selling your Amazon business and increasing your total valuation. Ryan breaks down the different methods of selling, general advice in going through the entire process, how to prepare, and what to expect. If you are interested in selling your Amazon business, or just want to know more, connect with Ryan: Email: [email protected] Website:...
Published 02/17/21
Branding is VITAL to the current and future success of any Amazon product. Emma is here to give advice on principles to elevate the experience customers get from a product's branding, and how a listing plays a direct role. Emma is providing the listeners of Follow The Data with a FREE listing analysis. Head here to get your listing analyzed and checked over from one of the top minds in the Amazon game: https://marketingbyemma.com/freeanalysis
Published 02/10/21
Today, we're talking about SCALE. We're talking about exponential growth - who better to interview than James Richardson? James is master of GROWTH. He's a master of understanding how to properly scale a business, and is possibly one of the most qualified people to ever come on the Follow The Data podcast. Check out James' book (I bought it myself, you will be glad you got this one): https://www.rampingyourbrand.com/ Check out Premium Growth Solutions: https://www.premiumgrowthsolutions.com/
Published 02/08/21
Saqib Azhar, leader of the world's largest eCommerce group based in Pakistan, talks through his Amazon-focused growth strategies in 2021 and gives insight into how he built the enormous, highly-engaged eCommerce-based Enablers community. - Connect with Saqib's international Amazon community: www.enablers.org/group

- Sign up for PRO, the all-in-one solution to selling on Amazon: http://virallaun.ch/enablersYT
Published 01/28/21
Is it too late to start an Amazon business? What's it like to launch a product line in the middle of Amazon's heated competition and unprecedented growth? Kae Peterson, our guest on this week's episode of Follow The Data, is here to answer those questions and walk through what it's like to launch an Amazon brand in 2020 & 2021.
Published 01/13/21
Joseph Abitol, founder of Seller Locker, has worked with some of the biggest Amazon Sellers to recover HUNDREDS OF THOUSANDS of dollars lost in inventory and fulfillment processing. This is an aspect of selling that not very many Amazon sellers are aware of. It's a great conversation to listen to! Up to $2M Annual Sellers click here to sign up: https://2m.sellerlocker.com/?fp_ref=viral-launch31 2M+ Sellers click here to sign up: https://sellerlocker.com/enterprise?fp_ref=viral-launch31
Published 01/06/21
We're grateful for the expert insight and advice given from our panel of guests! Find each of their names & contact information below. Amazon experts shown in the episode: 1. Danny Carlson: www.kenjiroi.com 2. Destaney Wishon: www.BetterAMS.com 3. Michael Sene: www.Deliverr.com 4. Joseph Abitol: www.SellerLocker.com 5. Michael Begg: www.AMZAdvisers.com 6. Travis Zigler: https://profitablepineapple.com/ Thank you for listening & watching - have a great rest of 2020! We'll see you in...
Published 12/16/20
We're talking through PPC & ad strategy for the holidays & 2021 in this episode of Follow The Data, with Amazon ad expert Destaney Wishon from BetterAMS! Destaney will cover topics like: 1. How to compete with diversified ad spend 2. How to handle split testing 3. How to use re-marketing post-Black Friday / Cyber Monday And a LOT more.. Check out BetterAMS to grow your Amazon business! Website: https://betterams.com/ Facebook: https://www.facebook.com/TheBetterAMS/
Published 12/09/20