Welcome to The Plant Base's first-ever Veganuary Sessions podcast series, in celebration of the annual movement co-founded by Matthew Glover and Jane Land over a decade ago, encouraging consumers to adopt a vegan lifestyle for January and beyond.  Melissa Bradshaw, editor of The Plant Base magazine, hosts this special themed series featuring conversations with special guests from within the plant-based food and beverage industry, as well as members of our editorial team here at FoodBev Media. In this first episode, Melissa speaks with Matthew Glover to discuss the beginnings of the Veganuary movement as well as the current state of the plant-based meat industry and how the Veganuary mission led to his involvement in founding VFC Foods – which has now transformed into a broader entity, Vegan Food Group (VFG). This podcast series is sponsored by Solina. Click here to download Solina's booklet and discover more insights into the plant-based market.