Welcome to The Plant Base's first-ever Veganuary Sessions podcast series, in celebration of the annual movement co-founded by Matthew Glover and Jane Land over a decade ago, encouraging consumers to adopt a vegan lifestyle for January and beyond.  Melissa Bradshaw, editor of The Plant Base magazine, hosts this special themed series featuring conversations with special guests from within the plant-based food and beverage industry, as well as members of our editorial team here at FoodBev Media. In this episode, Melissa speaks with FoodBev Media's editorial director and editor of FoodBev magazine, Siân Yates, for a brief overview of the current plant-based market. We explore some of the top trends, companies and opportunities for the industry in 2024. This podcast series is sponsored by Solina. Click here to download Solina's booklet and discover more insights into the plant-based market.