Welcome to The Plant Base's first-ever Veganuary Sessions podcast series, in celebration of the annual movement co-founded by Matthew Glover and Jane Land over a decade ago, encouraging consumers to adopt a vegan lifestyle for January and beyond.  Melissa Bradshaw, editor of The Plant Base magazine, hosts this special themed series featuring conversations with special guests from within the plant-based food and beverage industry, as well as members of our editorial team here at FoodBev Media. In this episode, Melissa speaks with Parm Bains, co-founder of the vegan ready meal brand Shicken, and Martin Holden-White, founder of plant-based recipe kit company Grubby. We explore convenience and making plant-based eating easier for consumers, delving into how ready meals and recipe kit innovations can offer consumers a helping hand with getting more plants onto their plates. This podcast series is sponsored by Solina. Click here to download Solina's booklet and discover more insights into the plant-based market.