You’ve done all the hard work. You've created a great-tasting product, designed your packaging, organised your labelling, and spent hours upon hours finally getting your product into a retailer. Unfortunately, this won't equal success. In order to be in the minority of packaged food and drink products that actually make it long term, you need to get your product off the shelf, into more consumer baskets and through the checkout time and time again. And in order to do this you need to build a brand. Get your pens ready, because in part 1 of my 2-part series on brand-building, I give you the first 5 of my 11 strategies to scale your business and succeed long term. All you need to do is implement them. Listen now for more in-depth coverage of these strategies, including: 🧡 Finding your brand's purpose. 🧡 Telling your brand's story. 🧡 Creating a community. 🧡 Having an amazing product. 🧡 Being a content powerhouse. LINKS & RESOURCES GeraniumPerigord TrufflesMid-Day SquaresEpisode 59: Low/No-Cost Ways to Generate PR for Your BrandWaitlist for Foodpreneurs Formula Coaching ProgramFoodpreneurs Festival - your opportunity to apply to pitch your products to retail buyersBuy tickets to Foodpreneurs FestivalYour Free Pitch Plan If you haven’t listened to episode 61 (53 mins), ‘The 1,2,3 of Product Barcodes!’ listen here. This episode is brought to you by my new Pitch Plan. If you are preparing or need to prepare what to say to a wholesale buyer, download it today. And Foodpreneurs Festival, the sales event opportunity of the year, specifically curated for packaged food and drink brand owners who want to land more accounts, get product into more consumers’ hands and put more money in their pocket for every product sold.