Imagine starting a food brand without any FMCG experience, manufacturing a product in a saturated market, out of your garage in your local town. Now imagine four years later that brand is a household name, is turning over millions of dollars in revenue, is selling nationally and overseas, and has just purchased their own facility to manufacture their product, and products for other Foodpreneurs. Sounds unreal. But it’s not. This week on the podcast I chat with Cian Dawson and Courtney Brown, the co-founders of Gym Bod – A better-for-you ice cream start-up with a loyal following of fitness enthusiasts and health-conscious consumers, now retailing in over 1,200 locations around Australia and New Zealand. Cian and Courtney’s story will inspire you to start dreaming big, hitting your goals, and focusing on the right things to get there.  Listen now to discover: 🍨 What they focus on to help them reach their big goals.  🍨 How they became a household name in the competitive dessert space. 🍨 How strategic thinking and planning has been essential to their success.  🍨 Their biggest challenge to date. 🍨 Why focus on what consumers DO, not SAY, in your research. 🍨 Why you need to decide your market early on to drive your business strategy. LINKS & RESOURCES Gym Bod#27 Getting Sales Through A Major Retailer When You’ve Got A Lot Of Competition. Here’s How.Waitlist for Foodpreneurs Formula Coaching ProgramFoodpreneurs Festival - your opportunity to apply to pitch your products to retail buyersBuy tickets to Foodpreneurs FestivalYour Free Pitch Plan If you haven’t listened to episode 64 (48 mins), “Creating a Mission Based Plant Based Business at Scale”, Listen here.  This episode is brought to you by Foodpreneurs Formula®, my coaching program for packaged food and drink brand owners ready to scale and my ‘Money For Jam’ masterclass to help you stand out from the crowd and land more wholesale accounts.