Landing a meeting with a buyer, and impressing them once you do is not easy; if it was, everyone with a packaged food and drink product would be on shelves. You need to nail your sales pitch so you land a meeting, and then get stocked; but what exactly do buyers want and need to hear before they’ll even consider putting your product on their shelf? Here’s a hint, it’s not just how great-tasting your product is, or how good it will look on shelves. Despite needing the above as a minimum requirement, there’s much more information you can give them, or show them that will sway their decision. This episode is part one of a two-part series which takes you through 11 interactive steps you need to respond to (and fast!), so get your pen, paper or digital device ready as I’m about to take you the first 6 of these 11 steps that will help you answer the questions buyers want to know, including: 🗣️ How you or your product are changing the world? 🗣️ What pain points do your customers have? 🗣️ What will your customers gain from your product (besides it’s taste)? 🗣️ Will you do a product tasting live with your buyer? 🗣️ What’s unique about your product? 🗣️ What financial or other successes has your product had so far? LINKS & RESOURCES Your Free Pitch Plan Foodpreneurs Festival - your opportunity to apply to pitch your products to retail buyersBuy tickets to Foodpreneurs FestivalWaitlist for Foodpreneurs Formula Coaching ProgramEp.55: Anniversary Edition: Words of Advice from a Speciality Retail Buyer.If you haven’t listened to episode 66 (55 mins), “Reframing the Sales Conversation” listen here. This episode is brought to you by Foodpreneurs Formula®, my coaching program for packaged food and drink brand owners ready to scale and my ‘Money For Jam’ masterclass to help you stand out from the crowd and land more wholesale accounts.