What if I told you to focus on getting people to say 'no' to your product instead of 'yes’? You might think I’m a few fries short of a Happy Meal, but hear me out. We often stress over getting 'yes's’ but what would happen if we aimed instead for 100 'no's' while passionately promoting our product? I’ll tell you – you’d get a few ‘yes’s’, but without having the pressure and stress of focusing on getting them. The 100 ‘no’ challenge comes from my recent podcast guest, Sari Kimbell, a former Whole Foods Marketing Director, and business, and mindset coach. She's coached major brands and aspiring food entrepreneurs on how to achieve business success by shifting their mindsets. In our conversation, she shares valuable insights into Overcoming imposter syndrome and self-sabotage. 🧠 3 Distinct types of Foodpreneurs and how knowing which one you are will determine your business setup. 🧠 Why Focusing on the ‘fun’ inside your business is essential. 🧠 The psychology of why Foodpreneurs give up before they’ve made any traction. 🧠 And much more. LINKS & RESOURCES:  Your Free Pitch Plan Sari Kimbell CoachingSari Kimbell Coaching Instagram Youtube: Food Business SuccessChelsea’s interview on Sari’s podcast This episode is brought to you by Foodpreneurs Festival, the first and only event in Australia focused on supporting small batch food and drink producers to get connected with others in the industry and get their products stocked, sold and promoted. Want to be the first to access early-bird event tickets to Foodpreneurs Festival 2024, get the scoop on Festival events and find out about exciting partner and sponsorship opportunities? Then Become a Festival Insider. Whether you’re new to the food and drink industry, or a seasoned Foodpreneur, get ready for an epic celebration of all things food and drink at the 2024 Festival!