Innovation in the food and beverage industry drives competition over big food flavour rotations and provides consumers with more choice. My guest this week on the podcast is Mark Beattie, a self-proclaimed ‘innovation junkie, that has transformed the humble egg into a successful business catering to the hospitality sector. Mark’s company, Eggzi, produces free range and pasteurised eggs for chefs and bartenders, and is a perfect example of how true innovation paired with strategy and systems can create a profitable business that doesn’t need to compete on price. In this episode, Mark takes you through how innovating in many aspects of the business has driven their success, and why anyone should be able to do it. We delve into his journey of turning the unassuming egg into a market necessity, his steadfast commitment to the Blue Ocean Strategy as a defence against price wars, and why he’ll never ask his mum for feedback. You’ll discover: How he uncovered an untapped buyer group. 🍳 Questions to ask yourself when innovating a new product to determine its viability. 🍳 Their focus on branding and packaging, and how it is helped their product ‘sell itself.’ 🍳 How the Blue Ocean Strategy helped them outsmart big competitors on price. 🍳 Different models of innovation (outside of just product). 🍳 Why do you need to account for a ‘worst case scenario’ at the start? 🍳 How the egg shortage transformed their business for the better. LINKS & RESOURCES Your Free Pitch Plan   Become A Festival Insider    Pricing for Distribution workshop re-releaseEustralis DistributorStephanie Martin DesignBlue Ocean Strategy  Cian From GymBod episode #27GymBod episode #65 on Spotify  GymBod episode #65 on AppleScaling Up book     Eggzi websiteMark Beattie LinkedIn   Eggzi LinkedinEggzi FacebookEggzi InstagramThis episode is brought to you by Foodpreneurs Festival, the first and only event in Australia focused on supporting small batch food and drink producers to get connected with others in the industry and get their products stocked, sold and promoted. Want to be the first to access early-bird event tickets to Foodpreneurs Festival 2024, get the scoop on Festival events and find out about exciting partner and sponsorship opportunities? Then Become a Festival Insider. Whether you’re new to the food and drink industry, or a seasoned Foodpreneur, get ready for an epic celebration of all things food and drink at the 2024 Festival!