Navigating social media as a brand owner is like wielding a double-edged sword. Master it, and you're on the path to becoming a household name, raking in sales through heightened social awareness. Misstep and you might find yourself pouring heaps of time into creating content that goes unnoticed or fails to captivate. Add the ever-evolving landscape of multiple platforms to the mix, and the challenge to stay on top of and adapt to constant changes becomes a wild (and exhausting!) ride. My guest this week on the podcast is Mary Proulx from Bread Agency, a specialised social media agency renowned for generating fresh and effective ideas. Social media evolves rapidly, making it challenging to stay on top of of the latest trends and strategies to monetise your channels.  Mary, a former PR professional turned social media expert with a global perspective, delves into the most pressing issues and opportunities in social media. Tune in as she shares valuable insights on building your brand without succumbing to burnout, including: 👍Key things to focus on to avoid ‘social media fatigue’. 👍How often to post to each channel. 👍Tik Tok vs Instagram: where you should be posting in 2024. 👍How to get others to create your content for you. 👍The truth of what actually happens to your brand if you’re not active on social  media. 👍What to include in your content calendar. 👍An easy trick to increasing social engagement that most brand owners don’t do! LINKS & RESOURCES: Your Free Pitch PlanBecome A Festival InsiderPricing for Distribution Workshop Re-releaseBread AgencyBread Agency LinkedInBread Agency InstagramAdam MosseriAlligator Laboratories Ocean Spray Story Stanley Cup Story Gelato Messina Everlane Chin Chin This episode is brought to you by Foodpreneurs Festival, bringing packaged food & drink brand owners, retail buyers, media & industry experts together under one roof. Want to be the first to access early-bird event tickets to Foodpreneurs Festival 2024, get the scoop on Festival events and find out about exciting partner and sponsorship opportunities? Then Become a Festival Insider. Whether you’re new to the food and drink industry, or a seasoned Foodpreneur, get ready for an epic celebration of all things food and drink at the 2024 Festival!