2023 was for many, a shock to the system. A steep change in consumer behaviour relative to previous years. We heard ‘cost of living crisis’ mentioned continually on the news. But was it all bad for emerging food and drink consumer packaged good brands?  Absolutely not.  In this week’s Foodpreneur with Chelsea Ford podcast episode, the final for 2023, I review what the landscape was like for startups and emerging brands and help you prepare to make more sales in 2024.  Becoming aware of the marketplace patterns; the changing conditions; what consumers want; and what the mix of Australian grocery retailers currently looks like, will help you capitalise on all of it. And the insights might surprise you. If you don’t know and prepare for them, you may end up chasing your tail as you scale. 🏃🏻‍♀ In Australia, for example, the stats suggest that there’s a steady decline in independent retail store numbers and that will impact an emerging brand owners sales strategy. Listen to Episode 92 and walk away knowing: 📊 Current market share data. 🪟 Which brands closed the curtains on their operations in 2023. 📈 Which category had the most brand launches and what you can learn from them.  👍🏼 What the upside is of a cost of living crisis (there is one, I promise). LINKS & RESOURCES: Your Free Pitch PlanBecome A Festival InsiderEpisode #90 How to Boost your Profits in Tough TimesAvalon Health ClubNimbusBlumeVIA DrinksFox PopsEpisode #80 The Centuries-Old Seed Vying for Aussie Snack Success This episode is brought to you by Foodpreneurs Festival, bringing packaged food & drink brand owners, retail buyers, media & industry experts together under one roof. Want to be the first to access early-bird event tickets to Foodpreneurs Festival 2024, get the scoop on Festival events and find out about exciting partner and sponsorship opportunities? Then Become a Festival Insider. Whether you’re new to the food and drink industry, or a seasoned Foodpreneur, get ready for an epic celebration of all things food and drink at the 2024 Festival!