Knowing what trends are happening in your industry is a smart way to find out how to not just stay on top of what’s happening, but ahead of it; differentiating yourself from a lot of the competition while doing so. Brands that don’t evolve, get left behind. It’s not about jumping on every new trend that comes along or creating a new product to meet every consumer’s demand. It’s about being in the know, staying attuned to consumer trends, and knowing which of these trends align with your brand and are feasible to incorporate into your NPD, marketing messaging, and content strategy. If you’re ready to dive into the trends that could shape 2024 and beyond to give your business a strategic boost, then you won’t want to miss Episode 93 of Foodpreneur with Chelsea Ford podcast: Three Trends for 2024 You Need to Hear. You’ll walk away informed and empowered to capitalise on trends that resonate with your business plan, and garner insights into: 📈 Trends to boost your business and stay ahead of the curve. 👤 Product personalisation that goes beyond adding names to products. 🌊 Differentiating your product in a sea of brands. ❔ The unexpected food market experiencing significant growth. 🤩 How ambient foods are getting a ‘glow-up’. LINKS & RESOURCES: Your Free Pitch Plan (new updated version!)Become A Festival Insider ZoeNGX: Nutri-geneticsBold Bean Co.This episode is brought to you by Foodpreneurs Festival, bringing packaged food & drink brand owners, retail buyers, media & industry experts together under one roof. Want to be the first to access early-bird event tickets to Foodpreneurs Festival 2024, get the scoop on Festival events and find out about exciting partner and sponsorship opportunities? Then Become a Festival Insider. Whether you’re new to the food and drink industry, or a seasoned Foodpreneur, get ready for an epic celebration of all things food and drink at the 2024 Festival!