In the competitive world of packaged food and drink, your brand and packaging are your megaphone, your spotlight, your key to conquering the aisles, landing on more shelves and building loyal customers. In this 2nd Anniversary epsiode of Foodpreneur with Chelsea Ford podcast, I chat with with design experts Bex Deere and Nat Townsend from Griffin Grace. They've helped countless challenger brands in the food and beverage space cut through all the visual noise on shelves, and they're here to share their wisdom. These design wizards unveil the magic formula for forging that personal connection with your customers, including: 🧃 Navigating the ever-shifting design landscape and discovering styles that'll make your product pop (and the ones to avoid like burnt toast). 🧃 Learning how your packaging whispers your brand story across your entire range, creating a chorus of delicious consistency. 🧃 Why continuous brand evolution is the key to longevity.  🧃 The #1 tip for designing eco-conscious packaging that'll make Mother Earth (and your customers) happy. 🧃 How collaborative design can turn grocery giants into partners, not gatekeepers.   LINKS & RESOURCES Your Free Pitch Plan (new updated version!)Become A Festival InsiderGriffin Grace - Book a Free 30 Minute Call with the Team Here.Small Steps to Sustainability Noshing Chai Spice BeveragesMount Henry Honey Tully’z This episode is brought to you by Foodpreneurs Festival, bringing packaged food & drink brand owners, retail buyers, media & industry experts together under one roof. Want to be the first to access early-bird event tickets to Foodpreneurs Festival 2024, get the scoop on Festival events and find out about exciting partner and sponsorship opportunities? Then Become a Festival Insider. Whether you’re new to the food and drink industry, or a seasoned Foodpreneur, get ready for an epic celebration of all things food and drink at the 2024 Festival!