Picture this, you’ve just launched a food brand with no FMCG experience, producing in a saturated market from your garage in a local town. Fast forward four years, and that brand is now a household name, generating millions in revenue, selling nationally and internationally, and self-manufacturing not only your product but others as well. It may sound like a dream, but it's the reality for Cian Dawson and Courtney Brown, co-founders of GYM BOD – a better-for-you ice cream brand that has skyrocketed since its conception. With a dedicated following among fitness enthusiasts and health-conscious consumers, their products are now available in over 1,200 locations across Australia and New Zealand. In this episode, we dive into Cian and Courtney's journey that will ignite your ambitions, encouraging you to dream big, set goals, and focus on the right aspects to achieve them. Tune in to discover: 🍨 Key focus areas that propelled them to reach their goals. 🍨 How they carved a niche in the competitive dessert market, becoming a household name. 🍨 The pivotal role of strategic thinking and planning in their journey. 🍨 Their most formidable challenge faced to date. 🍨 The importance of observing consumer actions rather than just relying on what the research says. 🍨 The necessity of defining your market early on to shape your business strategy. LINKS & RESOURCES: Your Free Pitch Plan (new updated version!)Become A Festival InsiderGYM BOD WebsiteGYM BOD Instagram#27 Getting Sales Through A Major Retailer When You’ve Got A Lot Of Competition. Here’s How.This episode is brought to you by Foodpreneurs Festival, bringing packaged food & drink brand owners, retail buyers, media & industry experts together under one roof. Want to be the first to access early-bird event tickets to Foodpreneurs Festival 2024, get the scoop on Festival events and find out about exciting partner and sponsorship opportunities? Then Become a Festival Insider. Whether you’re new to the food and drink industry, or a seasoned Foodpreneur, get ready for an epic celebration of all things food and drink at the 2024 Festival!