#96 2nd Anniversary Edition How to get Noticed by Retail Buyers and Land More Accounts
Listen now
Description
Forget the fantasy of buyers begging for your product. In the real world of packaged food and drink, thousands of brands are vying for limited shelf space. To stand out and get noticed, you need a strategic game plan. In this 2nd Anniversary episode of Foodpreneur with Chelsea Ford, I talk with RangeMe founder, Nicky Jackson, the queen of connecting suppliers with retailers. Nicki spills the beans on how to crush the buyer game and land more accounts. Get ready for insider tips and tricks on: 👀 Strategies for handling radio silence from buyers after sending samples (I bet you’ve never considered this!) 👀 Getting buyers to ‘lean in’. 👀 Key research to do before reaching out to a buyer. 👀 Techniques for getting feedback from buyers once they do try your samples. 👀 Essential allies to enlist to increase your chances of success. 👀 Plus, a stack load of other insights, tips and tricks from one of the best in the business! LINKS & RESOURCES: Your Free Pitch Plan (new updated version!)Become A Festival InsiderRangeMeSarjesaMid-day SquaresDrunk Elephant This episode is brought to you by Foodpreneurs Festival, bringing packaged food & drink brand owners, retail buyers, media & industry experts together under one roof. Foodpreneurs Festival on May 17 in Sydney, includes a packed schedule of events, including: note taking-worthy talks; expert panel discussions; networking and collaboration opportunities; business-building sessions with industry experts; an exciting showcase of the latest and greatest food and drink products (including yours!); and loads more to help foodpreneurs get their products on retail shelves, land in more consumer baskets and put more money in their pockets! Whether you’re new to the food and drink industry, or a seasoned Foodpreneur, get ready for an epic celebration of all things food and drink at the 2024 Festival! But that’s not all! In an opportunity that’s 64 times bigger than last year, Foodpreneurs Festival is hosting a thrilling event for packaged food & drink brand owners to take their shot* at coming face-to-face with retail buyers and getting their products listed on retail shelves. Tickets are now on sale via Eventbrite until sold out. * Terms & conditions apply. See website for the details.
More Episodes
Scaling a consumer packaged goods (CPG) business is like a box of chocolates, you never know what you’re going to get. There are so many options on how you can go-to-market and they all look shiny, delicious and different. But, what are the real opportunities? And the real pitfalls? There are...
Published 06/05/24
Published 06/05/24
What happens when you’re not from the consumer packaged goods (CPG) industry, you’ve managed to bag $1M dollars in investment (I know right!) and you want to scale a big food business? You move to the other side of the world and participate in an accelerator program, lean heavily into everything...
Published 05/28/24